The job market in Nigeria is evolving, driven by a shift towards skill-based hiring that aligns with changing industry demands. Understanding which skills are most sought after and the roles they lead to is crucial for learners looking to enhance their employability.
The Global Skills Report by Coursera provides an in-depth analysis of skill and credential trends at country, regional, and global levels, based on insights from over 148 million learners. Coursera’s skills taxonomy categorises skills into three levels: domains, competencies, and skills.
Domains are the broadest categories and include business, technology, and data science, these are the main focus of the report. Competencies are more specific skills within each domain, such as “accounting” or “communication” in the business domain. The most detailed level, skills, directly support the competencies and represent the most specific skill sets highlighted in the report.
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In the report, “top skills” refer to the most granular skills under each domain. This structure provides clarity on which skills are most relevant in specific fields and how they contribute to overall competencies.
Top 10 skills for Nigerian learners by Coursera
1. SQL
SQL is a core skill for those working in data management and analysis. It is widely used in many industries for database management and querying data to support decision-making processes.
2. Advertising
Advertising skills are valuable for roles that involve creating campaigns, understanding consumer behaviour, and promoting products or services effectively. It supports career growth in marketing and communications.
3. Spreadsheet Software
Proficiency in spreadsheet software, such as Microsoft Excel, is essential for data analysis, reporting, and managing financial information. It is relevant in various business and administrative roles.
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4. Business Communication
Effective business communication is key for managing interactions within teams and with clients. This skill is critical for roles that require negotiation, report writing, and presentations.
5. Audit
Audit skills are important for assessing financial records and ensuring compliance with regulations. This knowledge helps individuals work in roles related to finance and quality control.
6. HTML and CSS
HTML and CSS are fundamental for web development. These skills are needed for creating and maintaining websites, forming the basis for more advanced coding practices.
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7. Influencing
The ability to influence others is beneficial for leadership and management roles. It involves guiding teams, shaping decisions, and fostering collaboration.
8. Supply Chain Systems
Knowledge of supply chain systems is important for managing logistics and distribution. It supports positions in operations, procurement, and inventory management.
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9. Storytelling
Storytelling is used to create engaging content that connects with audiences. It is valuable for marketing, branding, and public relations.
10. Market Research
Market research skills help in gathering and analysing data to understand consumer trends and business opportunities. This supports roles in strategic planning and product development.
Top 10 target roles for Nigerian learners by Coursera
1. Product Marketing
Manager Product marketing managers oversee the promotion and positioning of products. They use advertising, storytelling, and market research skills to develop strategies that enhance product success.
2. E-commerce Analyst
E-commerce analysts focus on analysing online sales data and customer behaviours. SQL, spreadsheet software, and market research skills are crucial for understanding trends and improving performance.
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3. Personal Financial
Advisor Personal financial advisors guide clients on investments, savings, and financial planning. Skills in audit, business communication, and spreadsheet software support this role.
4. Project Manager
Project managers are responsible for planning and executing projects. They require skills in business communication, influencing, and supply chain systems to manage teams and meet project goals.
5. IT Project Manager
IT project managers oversee technology-related projects. Skills in business communication, influencing, and HTML and CSS are relevant for coordinating technical tasks and team management.
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6. Social Media Marketer
Social media marketers use storytelling, advertising, and market research skills to develop content that promotes brand awareness and engages audiences.
7. Cloud Security Engineer
Cloud security engineers focus on protecting data and maintaining security systems in cloud environments. SQL HTML and CSS skills are beneficial for understanding technical requirements.
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8. Marketing Specialist
Marketing specialists develop and implement marketing campaigns. Skills in advertising, business communication, and storytelling support their work in connecting products with target audiences.
9. Operations Manager
Operations managers ensure that business processes run efficiently. They require skills in supply chain systems, spreadsheet software, and influencing to oversee logistics and team productivity.
10. IT Director
IT directors lead a company’s technology strategy and operations. They use skills in business communication, influencing, and knowledge of HTML and CSS to guide their teams and achieve business objectives.
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