In line with its commitment to continuously reward productivity and business partnership, Nigerian Breweries Plc recently made good on its promise by rewarding outstanding distributors and transporters that excelled in 2012.
Magulf Enterprise limited, having made greatest sales of products emerged best distributor for the year 2012.
The company grabbed the coveted award and a brand new Mercedes Benz truck to further enhance its business. The company won the award at a ceremony tagged “Our Bond, Our Success”, held at Eko Hotel in Lagos. Ifeoma Chukwuma Nigeria Limited and GN Anyoha and Sons Limited went home with 2nd and 3rd place prizes respectively.
The brewing giant gave out a total of 116 awards in various categories which include: National Volume Champion and Regional Volume Champions, Regional Volume Champions who attained a minimum of two million cases, Regional Volume Champion who attained less than 2 million cases, District Champions who achieved a minimum of 2 million cases, District Champions who achieved one Million – two Million cases, and District Champions who achieved one million cases among others.
The prizes won include A Mercedes Benz truck, Mitsubishi Canter trucks; Mitsubishi L200 double cabin; Forklifts; Sound proof generating sets; cash rewards and several free cartons of Nigerian Breweries Products.
Speaking at the event, Sales Director of Nigerian Breweries, Hubert Eze disclosed that, partnership with distributors and key transporters is a major factor in the company’s success story which has also contributed to growth in sales volume which equally impacted positively on profit margin.
“The reward for our Key Distributors and Super Key Distributors and other trade partners of the company who excelled in the cause of their business partnerships with NB Plc is a fulfillment of our promise and encouragement to them,” he said.
He added that product innovation and quality maintenance will continue to be the focus of the company as he applauded every member of the Nigerian Breweries team for their various contributions to driving the company and its various brands forward. The award also provided the platform to evaluate the previous year’s business performance, as well as communicate new business strategies to distributors.
Managing Director, Nicolaas Vervelde who gave an overall score card of the company indentified the importance of the investment in reward as a major strength of the company and promised to continue to appreciate distributors every bit as well as the business team.
In her own comment, Chief Executive Officer, Magulf Enterprise Limited, Mary Agbonifo, commended Nigerian Breweries for their appreciation which has been an encouraging factor in the push for the success of the products and has helped her to achieve growth in her own business
