Cadbury announces winners of Bourn Factor season 4

Cadbury Nigeria Plc has announced the winners of Season 4 of its Bourn Factor School Talent Competition. The winners emerged from different states across the country.

The announcement of the winners was made at a media parley held in Lagos with representatives from the various winning schools present to receive their prizes.

Golden Treasure Model Nursery and Primary School, Abeokuta, Ogun State, won the grand prize of three million naira. Evanna Vision Academy, Benin City, Edo State, which came second, won two million naira, while Treasure Gold Kiddies Academy, Akure, Ondo State, came third, and won one million naira.

Oyeyimika Adeboye, managing director of Cadbury West Africa speaking at the parley, said: “At Cadbury Nigeria Plc, we are committed to the mental well-being of children.

We realise that a lot of children have an affinity for extracurricular activities apart from the usual curriculum, and that is why the Bourn Factor School Talent Competition endeavours to recognise and encourage kids to showcase these talents.

It was imperative for Bournvita to provide ample investment in the talent and education of children, our key consumers, by partnering with schools.”

Tolu Olaoye, category manager of cocoa beverages and biscuits, at Cadbury West Africa in his own remarks, said: “We see ourselves as partners to parents and guardians, equipping their children with 16 essential vitamins and minerals, such as iron, zinc, and calcium, for healthy growth and mental alertness.

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“Bournvita is also keen on improving digital literacy. We have done this by providing well-equipped and conducive computer laboratories to past school winners of the Bourn Factor School Talent Competition.

We also require winning schools to suggest a charity that we support financially and materially. We believe all these are an investment into the future and health of our country.”

The competition has been held annually, for the last four years, with winning schools receiving monetary prizes and sponsorship of a social impact activity of their choice.

Apart from and Bourn Factor Talent Hunt Competition, Bournvita is involved in other social impact initiatives including Bournvita School Programme, and Cadbury Bournvita Tech Boot Camp.

Bournvita is the first food drink brand endorsed by the Nutrition Society of Nigeria (NSN).

The Bourn Factor School Talent Competition is open to primary schools across the country, which can qualify and earn points by submitting empty sachets and jars of Bournvita.

Schools that qualify are then required to send in a five-minute video display of their students’ talent. The top five schools are rewarded with a sponsored end-of-year party, courtesy of Bournvita, with children from an orphanage of their choice in attendance.

The Bourn Factor School Talent Competition is planned to be expanded in the coming years, thereby increasing its reach across schools, and rewarding winners.