• Tuesday, May 07, 2024
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Lifemate announces electronic appliance brand

Lifemate

Lifemate Group is a pan-African firm incorporated in 2002, a comprehensive international group of companies, with headquarters in Nigeria. Lifemate specialises in the production and supply of furniture products for the home, office and other appliances necessary for use in a home. Lifemate is known to produce home furniture, kitchen cabinet (Tasty Life), Outdoor Furniture (Sunny Life), Sanitary Ware (Joy Life), and Office Furniture (Boss Mate) products.

Following years of success with aforementioned brands, Lifemate is set to introduce a new brand to its collection. In 2018, Vimate was set up in the world’s second largest economy, China, and registered in Nigeria early 2019, thereby starting the process of officially entering the electrical appliance chain industry. Vimate is an incubation, and enjoys the empowerment of well-known Lifemate Group, which has given rise to the inevitable outcome of Vimate’s rapid development.

Vimate is a new merchandising enterprise that incorporates electrical products display, operations and customer service. The business model is the first of its kind in Africa. Following the business philosophy of “small profits but quick turnover and service first” and also trusting accurate marketplace positioning and innovative business strategies, Vimate will lead the consumer trend of household appliances and provide consumers with personalised and diversified one-stop service.

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Vimate is set to launch in a couple of weeks, with November 2019 being the target set by the company, and her first outfit to be located in the Nigeria’s capital Abuja, creating a one-stop shopping mall where anything and everything about a home can be purchased, all in one place. Vimate boasts in her workforce, certified professionals vast in production, maintenance and management of electrical appliances and all it entails. The company is also looking to improve her workforce with recruitment of more professionals and maintain the energy with which operations have begun.