• Friday, July 19, 2024
businessday logo


How Big Is Africa’s iGaming Market?


Years ago, iGaming analysts worldwide spoke of Africa as “the next big thing” in the industry. The reasons cited were multiple, from the increasing penetration of the internet to the locals’ insatiable hunger for betting and online casino games. Over the years, the growth of African iGaming companies has confirmed these predictions – in large part.

But how big is Africa’s iGaming market? Let’s take a look today.

Current Market Size and Revenue

Let’s start with the basics. In 2024, Africa’s online gambling market is projected to rake in a whopping $1.85 billion. To put this in perspective, that’s up from $1.62 billion in 2023, marking a solid 14.2% growth in just one year. While these figures might seem modest next to the United States’ $23 billion market, Africa’s growth trajectory is nothing short of impressive.

Growth Projections

Looking ahead, the annual growth rate (CAGR) for Africa’s iGaming market is expected to be 5.87% from 2024 to 2029. This means that by 2029, we’re looking at a market worth $2.46 billion. What’s driving this growth, you ask? It’s a mix of increasing internet penetration, a surge in mobile phone usage, and some savvy regulatory changes that are making online gambling more accessible.

Segment Analysis

One segment that’s really making waves is online sports betting. It’s projected to hit $860 million in 2024 and dominates in key markets like South Africa, Nigeria, and Kenya. These countries are mad about sports, and their love for betting on games is fueling the market. But that’s not all—online casinos are also on the rise, despite a decline in revenue per user for online lotteries.

User Statistics

By 2029, the number of users in Africa’s online gambling market is expected to reach 8.4 million. In 2024, user penetration is set to be at 1.6%, with an average revenue per user (ARPU) of $270.60. While the ARPU for online lotteries has dipped in recent years, online casinos and betting sites are seeing steady growth. This shift indicates where the money—and interest—truly lies.

Market Comparison

When we compare Africa to other regions, it’s clear there’s massive potential here. While the US might be miles ahead in terms of revenue, Africa’s growth rate is a sign of a market that’s just beginning to tap into its potential. With a younger, tech-savvy population and increasing internet access, the sky’s the limit.

Key Players in the Market

Africa’s iGaming scene is a mix of international giants and local heroes. Big names like Betway and Sportingbet are making their mark, but local brands are holding their own too. South Africa’s Hollywoodbets, Nigeria’s Bet9ja, and Kenya’s SportPesa are leading the charge, each bringing something unique to the table and resonating strongly with their local audiences.

Key Drivers of Market Growth

Several factors are fueling this growth. Technological advancements, especially the widespread use of smartphones and improved internet access, are crucial. Socio-economic changes, like a rising middle class and increased urbanization, are also playing a significant role. And let’s not forget the regulatory environment—governments are gradually embracing the benefits of a well-regulated iGaming industry.

Challenges and Opportunities

Of course, it’s not all smooth sailing. Regulatory hurdles and payment solution challenges are part of the landscape. However, these challenges also present opportunities for innovation. Companies that can navigate these issues stand to gain significantly. There’s a vast untapped market out there, just waiting for the right solutions to come along.

Your Turn: Join the iGaming Boom

Africa’s iGaming market is on the rise and now is the perfect time to get involved. Whether you’re an investor, a business, or just a curious onlooker, there’s no denying the potential here. The market is growing, the user base is expanding, and the opportunities are endless.

So, what do you think? Is Africa’s iGaming market the next big thing? Share your thoughts and join the conversation! Let’s explore this exciting journey together.