The Federal government is seeking a partnership with to develop Nigeria’s Animation Industry.
The Minister of Information and Culture, Lai Mohammed made the call when he received a delegation of Television Production and Animation Companies from China on Thursday in Abuja.
Still rated low, the Nigeria’s animation industry faces key challenges, including the size of the animation workforce and infrastructure to render long duration and high end animation work, experts say.
But describing the animation industry as the fastest growing genre of the film industry, the minister noted that animation will thrive in Nigeria, especially if it is rooted in the culture and tradition of the people.
“Animation today has grown into a multi-billion-dollar business and notably in China, France and some other countries and we have in abundance
in Nigeria abundant talent and also content.
“What we need is a meaningful partnership between these companies and Nigeria to develop our animation technology and our animation culture to a level that it will not only be impactful and meaningful, but will also be another vehicle through which we can promote the culture of
Nigeria and its diversity,” Mohammed said.
He expressed optimism that animation will open another vista of opportunity for talented youths in Nigeria because of the abundance of interesting stories in the country, and stressed the need for technology transfer from China in order to make the desired impact.
“We have the content, we have the stories, what we need is the technology. So we want to partner with you in a manner that we can encourage our very young and talented artists, film-makers and
producers. But the content of the animation, for it to be meaningful to us and to the younger ones, must be rooted in the culture and history of our people,” the Minister said.
He said with Nigeria’s remarkable progress in the ease of doing business and the various positive economic indices being recorded, the country is now the preferred destination for investors, with a guaranteed on investment.
Mohammed advised the companies to take advantage of the various policies put in place by the government, such as a three-year tax holiday for companies that have been classified to enjoy pioneer status, and invest in Nigeria in view of the country’s huge population, talent and
availability of content.
Earlier, Chen Huanan, the leader of the delegation and the Director of Culture and Tradition in the Chinese Ministry of Culture, said the delegation is in Nigeria to seek areas of cooperation with their counterparts in the country.
Oyin Aminu, Abuja
