…showcases new wind free air conditioner for humid weather.
Samsung electronics has showcased its latest range of products targeted for the African market at the 8th annual Samsung Africa Forum held in Cape Town South Africa on Thursday February 23, 2017.
Some of the new electronics on display where the QLED TV, energy efficient add wash washing machine, MS750 sound bar, RT7000 and RT6000 fridge and freezers and new wind free air conditioner which enables customers to obtain both a cooler indoor climate and optimal energy efficiency, without having to experience uncomfortable direct airflow.
Speaking at the forum, Michelle Potgieter, Director: Corporate Marketing and Communications at Samsung South Africa said; “Samsung’s goal is to inspire the world and create the future with innovative technology and creativity, thanks to a deep understanding of what people really need and want.”
The innovative product range highlighted the company’s commitment and unifying vision to its African customers, partners and media. According to Samsung, Africa is a region that is vital to its global business and so the company developed these products specifically for the unique needs of its African customers.
Talking to BusinessDay about the new AR9500M wind free air conditioner, Sunil Gupta, Samsung’s Regional Product Manager, Digital Appliances said; “the air conditioner is designed to provide customers with ideal room conditions, by maintaining a comfortable temperature while using Wind-Free Cooling to gently disperse cold air through 21,000 micro air holes.”
“The two-step cooling system means that temperatures are initially lowered rapidly in ‘Fast Cooling Mode’, before the system automatically switches to ‘Wind-Free™ Cooling Mode’, which creates ‘still air’ once the desired temperature is reached. This approach can also reduce energy consumption by up to 72 percent,” Gupta added.
The air-conditioner is Wi-Fi-enabled, meaning that it can be controlled from anywhere, through Samsung’s Smart Home app using a Samsung mobile device. Users can remotely regulate temperature, adjust settings, receive real time updates about performance and daily energy usage, as well as troubleshoot solutions when a repair is necessary.
With the expected continuous growth of this market in 2017, Samsung Electronics aims to lead the continent’s development in the consumer electronics space. The Samsung Africa Forum 2017 is the ideal platform to demonstrate Samsung’s smart technology products and innovative designs for the year ahead.
“Samsung Electronics values building strong relationships with our customers, partners and stakeholders, in order to further grow the brand in this unique and exciting consumer landscape. The 8th annual Samsung Africa
Forum affords us the opportunity to share our vision, commitment and world-class innovations in technology and design with our partners across the region. More crucially, it allows us to demonstrate that together, we can move forward with pride, passion and profitability,” Potgieter said.
Jumoke Akiyode
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