Google has released a suite of Artificial Intelligence tools to enhance creativity and performance in digital advertising campaigns.
The big tech explained that the tools will empower marketers to uncover hidden insights, unleash creativity, accelerate content creation, simplify workflow, and expand creative networks.
Here are 5 ways the AI features will improve digital ad campaigns:
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1. Advanced Reporting:
The Google Advanced Reporting feature will help uncover hidden insights in digital advert campaigns. According to the firm, “We are introducing detailed conversion metrics right within your asset-level reporting for Performance Max campaigns. See exactly which images, videos, and headlines are driving the most valuable actions from your audience.”
Creators can now also track where their video ads appear on YouTube, ensuring that their brand is showcased in suitable environments.
To access these reporting tools, navigate to the “Reports” section in your Google Ads account and select the relevant campaign.
2. AI-Powered Image Editing:
This feature will eliminate the need for outsourcing image edits or learning complex software. “Google Ads now offers AI-powered image editing tools that put the power of creativity at your fingertips. Remove unwanted objects, add new elements, expand backgrounds, and even crop images to different aspect ratios, all with a few simple clicks,” Google said.
The firm noted that this feature will empower creators to create a wider variety of eye-catching visuals tailored to different platforms and audiences without breaking the bank or slowing down their workflow.
To try these features, head to the “Assets” section of the Google Ads account and select the image you want to edit.
3. Asset Creation with Generative AI:
The Google Ads Asset Creation feature was created for creators struggling to keep up with the demand for fresh creative content. “Now available in App and Display campaigns, this powerful tool leverages AI to generate high-quality images in a flash. Simply provide a few prompts and let the AI do the heavy lifting, saving you valuable time and resources,” the tech company said.
4. Streamlined Workflow: “Google Ads has simplified the process, making it easier than ever to access essential tools. You can now generate images, create videos, and upload assets directly from the “Create” menu,” the tech giant said.
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This streamlined workflow saves time for creators and eliminates unnecessary clicks, allowing you to focus on crafting compelling campaigns.
5. Seamless Integrations: Unlike before, creative teams can now collaborate easily with Google’s seamless integration. According to Google, creative teams can now use one holistic workflow solution for all their needs unlike when different units had to use individual apps.
“Google Ads has partnered with leading creative platforms like Canva, Smartly, and Pencil and Typeface to bridge the gap. This integration enables the seamless implementation of assets built with Typeface directly into Google Ads campaigns. “Now, teams can focus on their creative strengths, while marketers enjoy a smooth and efficient workflow,” Google added.
