DSMI targets 2 million digital marketing jobs by 2030

Nigerian-based Digital Marketing Skill Institute (DMSI) said it plans to reach one million people and create two million jobs by training people in digital marketing.

After training, most of the talents are retained by the institute while the majority are linked to corporate organisations for employment, according to a statement.

DMSI is a global institute that empowers people on digital marketing to gain employment or become self-reliant to curb unemployment in the society.

“This is the only way we can help our youths gain employment and also impact in the Nigerian economy and globally because we are a global company registered in the US and also in Nigeria. Today, most of our students have started companies employing people and some are working for companies earning reasonable salaries around the world,” said Tobi Asehinde, founder of the institute.

Asehinde says one of the viable ways of fighting insecurity in the country is by creating jobs for youths and constantly providing training.

“This is what we expect the Nigerian government to do in order to harness the potentials embedded in our youths,” he said.

He says that digital marketing creates a lot of job opportunities. While some business owners prefer to hire digital marketers to address their marketing gaps, there are those which would rather outsource their online advertising, website development, and social media to people with digital marketing skills.

This is partly driven by the high cost of billboard advertisements. Some digital marketing campaigns cost as low as N1,000. This has led to an increase in demand for digital advertisements.

“digital marketing provides you the opportunity to earn a living without being in a working environment and also hire other people. As a digital marketer, you can work with a company on a full-time basis, you can work as a freelancer and also become an agency where you begin to hire additional hands thereby creating jobs,” Asehinde said.

Asehinde said that those that completed their training with the institute can easily work with 10 customers that pay N100,000, he or she stands to make N1 million a month and N12 million a year, and by hiring one or two people, that basically takes two people out of unemployment.