• Tuesday, July 23, 2024
businessday logo


Airtel begins broadcast of ‘Touching Lives’ season 2


Following the well-attended Touching Lives Season 2 Premiere in Abuja, telecoms operator, Airtel Nigeria, has announced the commencement of broadcast of the show. The 13-episode programme will be broadcast on both satellite and terrestrial Television stations.

According to the telco, the programme, which captures stories of how the plight and despair of people are turned to optimism, kicked off on Sunday, 17th January, 2016 on Africa Magic Channel 151.

Repeat broadcast will be aired on Africa Magic Family 154 on Saturdays 8pm to 8.30pm; Africa Magic Urban on Thursdays 7.30pm to 8.00pm; AIT on Sundays by 6.30pm to 7pm; NTA on Wednesdays by 8.30pm to 9.00pm and Arewa 24 TV on Sundays by 7.00pm to 7.30pm.

Now in its second Season, the Airtel Touching Lives is a CSR intervention of the company focused on empowering, uplifting and creating opportunities for under-privileged people, community and groups in the Nigerian society. The company states that the activities of Airtel Touching Lives are recorded and produced for national television with a view to promoting the spirit of giving, self-sacrifice and love among Nigerians.

Speaking at the premiere, Segun Ogunsanya, the Managing Director & Chief Executive Officer of Airtel Nigeria, called on Nigerians, including corporate organisations, government and NGOs, to join efforts in humanitarian causes to support the less privileged.

According to Ogunsanya,” if we all support just one programme in our immediate communities, it will make a huge difference in making our country a better place for all.
“At Airtel, we believe that to be a great company, we must be a good company; and we are very much committed to earning our social license – the love and acceptance of the various communities and people we serve,” he added.