customer

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two…

Businesses exist to plug identified holes in the spectrum of human needs with products and services. This is the reason why a business needs to consistently reinvent itself to maintain its…

The management of Benin Electricity Distribution Company (BEDC) Plc, has said it had so far installed 40,000 pre-paid meters across Edo, Delta, Ekiti and Ondo, its franchise states. The…

The management of Benin Electricity Distribution Company (BEDC) Plc, on Thursday, said it spent N8.5billion monthly to purchase power from the Nigerian Bulk Electricity Trading Company…

Channeled towards handling the challenges that come with the end-to-end movement of humans and cargo, Vetifly has announced the commencement of its on-demand mobility services in Lagos and…

Autochek, the automotive technology company facilitating auto financing across Africa, has announced a partnership with Appzone Group, a FinTech organisation, to provide Nigerians with quick…

Marketing can get complicated and intricate at times. This is because of the complexity of the human brain and the way it functions. Customers are dynamic in thought, but tend to converge…

In an effort to position the Nigerian beauty market for global competitiveness, Confederation of West Africa Beauticians (COWAB) has emphasized the importance for innovation and creativity.…

Allianz Nigeria, members of Global Allianz Group has paid N1.8 billion to its customers that suffered losses in the first half 2021. The payments were split between claims in the life and…

What is the main difference between companies that are thriving and those that will become extinct like dinosaurs? There’s a simple answer to that question – trust. Michał Szafranski in his…