Branding

Most of us know intuitively, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what they are wearing or how they appear, but the…

Having a great personal presence online is just as important as having a high-quality brand for your business, and as you are the key representative of your business, it’s essential that the…

More than ever, the business landscape is filled with different companies that are engaged in diverse businesses and activities, with the objectives of profit, growth and enhanced…

Dakore Egbuson-Akande, a Nigerian actress and founder of Beauty Brand, has urged potential young entrepreneurs to have principles, plans and be proactive in order to survive the Nigerian…

When you’re growing your own business, every error you make means money out of your pocket. So, why learn the hard way (which is also the expensive way)? Why not learn ahead of time which…