Branding

When you’re growing your own business, every error you make means money out of your pocket. So, why learn the hard way (which is also the expensive way)? Why not learn ahead of time which…

Ayodotun Akinfenwa is brand/marketing Consultant and Founder, Lifestyle Hues Brand Consulting. She shares her experience with Modestus Anaesoronye on her journey into entrepreneurship,…

A couple of years ago, I read that when Mark Parker became the CEO at Nike, he approached Steve Jobs of Apple for some wise counsel. The late founder of Apple reportedly told Parker that “it…

As the media landscape becomes increasingly unstable and outlets struggle to find viable business models, a pan-African public relations company, Bora Communications, has urged media…

A couple of weeks back, someone wrote me to ask the difference between a brand refresh and a wholesale rebrand? She wanted to know how an organization can know which, of the two, is needed.…

When is it necessary to rebrand? How do you, as a business owner or manager, know when it is time to rebrand or when your brand strategy needs a facelift, or maybe it requires a whole new…

Brandzone has been able to carve a solid niche for itself, not just as an agency proficient in branding and design but as a full-fledged branding, marketing communications and consultancy…

It has become imperative for Nigerians to imbibe insurance as a lifestyle and not as a regulatory necessity, Ebelechukwu Nwachukwu, vice chairman, Sub-Committee on Publicity and…

There are a number of brands and businesses that have become household names over the years. Brands ranging from Virgin through to Nike are recognizable in countries around the world simply…