In today’s internet-connected world, SSL certificates have become a commonplace necessity. However, a business website owner might wonder what happens if they don’t have an SSL Certificate on their website?
This is not a good scenario. Here are a few of the possible realities.
1. Trust is broken: a savvy web user would steer away from your website. No rational web user will enter their payment details on a website with no basic security.
2. No merchant account: banks and fintech services that process credit card payments require active SSL Certificates on a website for any e-commerce business applying to accept credit card payments. The merchant account cannot be approved without the SSL.
3. Warning on browsers: most modern browsers would display a warning on the address bar to users visiting a website without SSL. It’s usually in some form of red, warning web users to be wary of sharing any user details on your website.
4. Lower SEO ranking: all other things being equal, a website with SSL will rank higher for the same search terms than a website without it. Why give up an edge to your competitors in a highly competitive world?
5. No legitimacy: it’s not a stretch to conclude that a website without basic encryption on their internet traffic should not be taken very seriously. It implies the website owners don’t take the website seriously enough. Why should the general public?
The good thing is that SSL certificates are not expensive these days. They are widely available and easy to buy in Naira from Nigeria. Web4Africa offers a wide range of SSL certificates at prices you don’t have to rob a bank to afford them. Don’t be an outlier. Find an SSL for your website today. Visit https://web4africa.ng
