Hayat Kimya, Turkish leading company in the FMCG industry, as part of effort to create convenience for its female customers, has launched more innovative sanitary products into the market and unveiled its first ever brand ambassador.
The company says MOLPED cotton soft sanitary pads represent a solution to every lady’s challenge with irritation and roughness from using sanitary pads.
Research has shown that the Nigerian consumers of sanitary pads have over the years mostly being dissatisfied with their Sanitary Pad brands with their concerns ranging from itchiness to heat, irritation, and leakage.
Roseline Abaraonye, marketing manager while speaking at the unveiling of the products in Lagos, said that unlike other regular brands in the market, MOLPED sanitary pad has specially designed absorbent channel system that are made from SAP (Super Absorbent Polymer) which keeps the liquid locked in thereby offering 100percent leak protection, and non-irritation because of its unique cotton-soft and nylon-free features.
Abaraonye said MOLPED brand comes with features give female ages 15 to 35 one less thing to worry about when they are on their monthly cycle.
According to her, “MOLPED comes in two variants MOLPED Ultra Soft Sanitary Pads for ladies who prefer ultra-sanitary pads and MOLPED Maxi Thick with side wings for ladies who prefer thick pads, across multiple pack sizes”.
To further aid brand communications in the country, Chidinma Ekile, multi award-winning singer and songwriter was unveiled as the first ever brand Nigerian ambassador and social media influencer for the newly released pads.
Hakan Misri, the managing director, Hayat Kimya Nigeria said, “We’re delighted to announce our partnership with Ekile as she captures the beauty, strength, modernity and boldness of every woman that MOLPED recognises. This move encapsulates MOLPED’s emphasis on high performance. Whether it’s our product or the people that represent our brand, we want the best of the best.”
“Chidinma has quickly settled into her new brand ambassador role and will begin appearing on behalf of MOLPED across all media platforms beginning May 2019”, Misri said.
Ekile said she was genuinely excited to be selected as a brand ambassador and media influencer, adding that it will afford her the opportunity to share her stories and experiences which she says will provide comfort and inspiration to millions of women and girls who have also shared the same struggles with finding the right pad for those days.
“Nigerian consumers especially myself have mostly being dissatisfied with the sanitary pad brands available for purchase here with adverse reactions ranging from itchiness, to heat irritations and most especially leakages,” she said.
Ertunga Kut, the global marketing director, in a speech at the event said “Since coming to Nigeria in 2015, we have kept on growing in leaps and bounds. Nigeria, Nigerians carry special importance in the growth potential for Hayat Kimya in strategic locations in West and Central Africa.
AMAKA ANAGOR-EWUZIE
