A multinational company, Hayat Kimya which recently completed its $100 million ultra modern factory at Agbara in Ogun State has launched its tissue brands – Familia and Papia in to the Nigerian market.
Yahya Kigili, Founder/Chairman Hayat Holdings, while speaking at the launch said the launch of the new products coincides with the completion and launch of Hayat Kimya’s new $100 million ultra-modern factory in Agbara.
Hayat Kimya had in 2015 introduced Molfix baby diaper which was a success gaining strong position in the diaper market and winning awards.
According to him, Molfix made a rapid success within 2 years of entry in to the Nigerian market to be the number 2 brand in the diaper category despite the tightly contested market space. “Molfix has made both consumers and customers ‘Happy today, Happy tomorrow’ with its consistent quality and availability,” Kigili said.
Also speaking, Avni Kigili, CEO Hayat Kimya said, with the launch of the 2 high quality tissues brands, Papia and Familia, the company now has 3 products on offer in Nigeria.
According to him, all the 3 products will be manufactured in its new build factory in Agbara, for the Nigerian market as well as the West African and Central African markets.
Avni posits that Hayat is the largest tissue manufacturer in Africa, Middle East, and Eastern Europe with a 420,000 tons installed capacity per year. The Hayat Kimya luxury brand tissue, Papia comes in a 3-ply toilet paper and kitchen towel.
The unique composition of the Hayat Kimya tissue brands makes it environment-friendly. “Familia is positioned as a high quality but affordably priced family tissue. It contains no artificial whiteners, its full to the touch, and made of 100 per cent pure cellulose,” Avni said.
Hayat Kimya is a manufacturer of home care, hygiene products and fifth largest branded diaper producer in the world. The company promises to bring high quality hygiene and home care products to the Nigerian market, and urges distributors to do more as key part to achieve the company’s vision.
Seyi John Salau
