The top 10 most valuable car brands in 2025

Toyota remains the top most valuable brand in the latest Brand Finance Global 500 report for 2025. The rankings highlight the strongest car manufacturers by brand valuation.

Japanese and German brands dominate, Hyundai is the only South Korean brand in the top 10, reflecting its expansion into electric mobility.

Tesla ranks above Ford, illustrating the growing significance of electric vehicles. Industry trends focus on electrification, sustainability, and technological advancements, including battery technology and autonomous driving.

Read also: Toyota tops global auto brands as Tesla drops in 2025 rankings

Brand Finance assesses brand strength using Marketing Investment, Stakeholder Equity, and Business Performance. Each brand receives a Brand Strength Index score, determining its overall brand value and credit-like rating.

Here are the top 10 most valuable car brands worldwide:

Toyota

• Valuation: $64.7 million
• Global Rank: 18

Toyota remains the most valuable car brand, maintaining its leadership in the global market. Its continued investment in hybrid and electric vehicle technology has strengthened its position.

Mercedes-Benz

• Valuation: $53.02 million
• Global Rank: 23

Known for its luxury and performance vehicles, Mercedes-Benz continues to appeal to premium consumers worldwide, with strong growth in electric and autonomous driving technologies.

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Hyundai

• Valuation: $46.3 million
• Global Rank: 29

Hyundai’s rise in brand value is driven by its investment in electric and hydrogen-powered vehicles, along with advancements in design and manufacturing efficiency.

Tesla

• Valuation: $42.99 million
• Global Rank: 36

Tesla continues to lead the electric vehicle market, with strong sales in global markets. The brand’s focus on battery technology and autonomous driving contributes to its high valuation.

Read also: 6 reliable car brands that owners keep for 15 years or more

BMW

• Valuation: $42.5 million
• Global Rank: 37

BMW maintains its premium brand image, investing heavily in sustainable mobility, including electric and hybrid models, to appeal to environmentally conscious consumers.

Porsche

• Valuation: $41.14 million
• Global Rank: 40

Porsche’s strong brand presence is driven by its high-performance sports cars and its expansion into the electric vehicle segment, particularly with the Taycan model.

Read also: Top 10 most expensive car brands to maintain long-term

Mitsubishi

• Valuation: $40.35 million
• Global Rank: 43

Mitsubishi benefits from its reputation in fuel-efficient vehicles and reliable engineering, with increasing investments in electric and hybrid vehicle technology.

Volkswagen

• Valuation: $31.5 million
• Global Rank: 61

Volkswagen continues to transition towards electric mobility, investing in battery technology and autonomous driving to solidify its position in the evolving industry.

Read also: Top 10 cheapest car brands to maintain long-term

Honda

• Valuation: $28.27 million
• Global Rank: 70

Honda maintains its strong global presence through innovations in fuel efficiency, hybrid technology, and affordability across its vehicle lineup.

Ford

• Valuation: $22.92 million
• Global Rank: 86

Ford remains a key player in the automotive sector, with a focus on electric vehicle production and digital connectivity features in its latest models.