• Saturday, April 13, 2024
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Pernod Ricard commits to lift Nigerian local businesses

Pernod Ricard commits to lift Nigerian local businesses

Pernod Ricard Nigeria is providing cargo vans and power generators to its local business partners (wholesalers) aimed at alleviating their operational burdens and empowering them to thrive.

Pernod Ricard, one of the leading players in the alcoholic beverage industry, has Jameson Irish Whiskey and Martell in its portfolio.

According to the company, the current economic landscape has had varying impacts on businesses across Nigeria. And in recognising the crucial role that small and medium-scale enterprises (SMEs) play in driving economic development, it is taking proactive measures to contribute to the success of these businesses.

As part of its incentive programmes, Pernod Ricard is supporting with 10 cargo vans to enhance the logistics capabilities of these partners. Providing these vans aims to streamline supply chain operations, reduce transportation costs, and enhance the efficiency of the businesses involved. Additionally, 15 power generators would be distributed to mitigate the impact of unreliable power sources, ensuring uninterrupted operations for these enterprises.

Ikechukwu Agu, commercial director at Pernod Ricard Nigeria, expressed the company’s commitment to the growth and prosperity of local businesses, stating, “In these challenging times, it is crucial that corporations step forward and support communities they operate in.

“Our business recognises the resilience and potential of wholesalers in alcoholic spirit distribution chain, and we are proud to contribute by providing practical solutions to ease their operational challenges. By offering cargo vans and power generators, we aim to enhance their capacity to grow and prosper.”

Pernod Ricard Nigeria believes that empowering local businesses goes beyond philanthropy; it is a sustainable way to strengthen the economic fabric of the communities where they operate. This initiative aligns with the company’s broader commitment to corporate social responsibility and its mission to create shared value for all stakeholders.

Pernod Ricard Nigeria is dedicated to supporting the local business ecosystem and looks forward to witnessing the positive impact of this initiative on the community.

Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits.