LAIF 2020: Noah’s Ark named agency of the year

Nigeria’s leading advertising agency, Noah’s Ark Communications has emerged the agency of the Year at the 2020 Lagos Advertising & Ideas Festival (LAIF) Awards held on December 11, 2020.

The agency carted home a total of 28 laurels including 1 Grand Prix; 8 Gold, 10 Silver & 9 Bronze medals. The agency won the awards for the creative works for Airtel, PayAttitude, Society For Family Health (SFH) and the Agency’s Democracy Press Ad.

In the nominations shortlist for the award released by the organisers, Noah’s Ark Communications recorded a total of 52 creative works out of the total 205 representing about 25 per cent of the total shortlisted creative works for the 2020 edition of the awards.

READ ALSO: Nigeria’s COVID importation rate rises 62% as cases top 1,000 in highest daily surge

Lagos Advertising & Ideas Festival (LAIF) Awards is the annual event organised by the Advertising Agencies Association of Nigeria (AAAN) aimed at promoting excellence in advertising and marketing communications. The 2020 edition of LAIF Awards themed ‘Grind and Shine’ was held virtually via its website www.laif.com. ng and other social media platforms in compliance with the Covid-19 pandemic regulations.

Speaking on the achievements, the managing director/ CEO, Noah’s Ark Communications Limited, Lanre Adisa, attributed the consistent winning streak of the agency to its resilience and commitment to creative excellence in line with the agency’s mantra that states: “We believe in the supremacy of the ideas; we go wherever the idea takes us.”