Lafarge Africa, a member of Holcim Limited, which prides itself as a leading Sub-Saharan Africa building solutions company, has assured of its commitment to nurturing strong partnerships with its retailers.
Olatomiwa Kosoko, the company’s Channel Relationship Manager, who gave the assurance, added that the company was always there for its customers, adding that they would always give them competitive price.
Kosoko spoke at the company’s conclusion of its Retail Energizer Promo with a reward event held in key market clusters across Lagos and the South West region. He said that as they were helping their customers, they were also helping to push their product to site so that it could be profitable.
The Retail Energizer Promo was a six-week loyalty programme which ended in September 2023. It aimed to encourage, acknowledge, and reward retailers consistently purchasing Lafarge products.
The initiative, which targeted retailers in three distinct bands, required participants to meet the agreed minimum order quantity (MOQ) for six consecutive weeks to qualify for the enticing rewards on offer. The rewards included a 43″ Smart TV, a 90-liter table refrigerator, or a 50kg bag of rice, catering to the diverse preferences of the participants.
At the various reward ceremonies, senior officials from Lafarge Africa commended the dedication of the retailers and block makers, emphasizing the pivotal role they play in the company’s success. The presentation of prizes was preceded by speeches that underlined Lafarge’s commitment to fostering enduring partnerships and mutual growth.
Thompson Ukpebor, Head of Sales, Lagos, Lafarge Africa, expressed delight at the success of the Retail Energizer Promo and its positive impact on the company’s relationship with retail partners. “At Lafarge, we are all about promises kept. We appreciate every effort our customers bring to the table. Today is a day to live up to that promise we made,” he said.
He said that the company strategically scheduled the reward event during the holiday season to amplify the joyful buzz around the initiative. He added that the celebration unfolded in Oregun and Lekki in Lagos, as well as Ibadan, Oyo State, and Abeokuta, Ogun State, reaching retailers and block makers in these market clusters.
“It is actually the celebration part of the year and we decided to set this event rolling to key into the time of the year that we are in,” Ukpebor said.
Vorke Enite, the company’s Customer Development Manager, emphasized the pivotal role of retailers in the company’s success. He stated “For us, going into next year, we want to encourage our customers to increase the volumes they do, sell more to existing customers and also to new customers so that they can request more from the business.”
Addressing the gathering at both the Ibadan and Abeokuta events, Tunde Odufote, Head of Sales, West, expressed gratitude to the retailers for their outstanding sales performance during the promotional period. Additionally, he extended an encouraging invitation to retailers who did not partake in this year’s edition, urging them to actively engage in subsequent promotions.
Similarly, Segun Agbaje, Channel Relationship Manager, Oyo Region, noted the company’s unwavering dedication to fostering excellence in customer relationships and business partnerships. He emphasized that the promotional sales initiative was a testament to their commitment to supporting the growth and success of their valued customers.
Akinwunmi Ojewunmi a sub-dealer and prize winner at Oregun, was excited, saying, “Lafarge cement is of high quality, and they have specific plans in place, especially for us sub-dealers. It’s evident now; they’ve remembered us. In contrast to some other competitive markets where we’re often overlooked, Lafarge stands out by extending benefits not only to their top dealers but to us too. We appreciate Lafarge for consistently acknowledging and remembering our contributions.”
The same sentiment was expressed by Abiodun Olaogun, a block maker, and another winner from Oregun who said, “regardless of the circumstances, I consistently promote and patronize Lafarge. I visit various places and sites to emphasize the quality of Classic and Superset. In my block industry, I exclusively use Superset for block production, while Classic is my choice for screeding and plastering. This recognition from Lafarge is a fantastic way to end the year.”
