Binance hosts Nigerian Idol street edition on university campuses -

Binance announced its sponsorship of the Nigerian Idol, continuing its mission to drive mainstream crypto adoption in Africa

Binance, a leading blockchain ecosystem and cryptocurrency infrastructure provider, has activated the street edition of Nigerian Idol, the Nigerian version of the popular music competition television series, across university campuses as it strengthens its connection with offline audiences across the continent.

Earlier in the year, Binance announced its sponsorship of the Nigerian Idol, continuing its mission to drive mainstream crypto adoption in Africa. This sponsorship deal made Binance the exclusive cryptocurrency & blockchain sponsor for the show.

For the street edition, the blockchain giant hosted entertainment competitions in university campuses across Nigeria including Lagos State University, Rivers State University of Technology, Institute of Management Technology and Igbenidion University.

The street edition featured musical performances with judges ranking contestants based on their creativity, the strength of voice and stage performances, mirroring the Nigerian Idol show. Students also played games with the opportunity to win free Binance merchandise and gift items.

The initiative included lots of games, networking and crypto education.

“We are excited to do this with Nigerian Idol. Entertainment has a great power to bring people of varying cultures, ethnicities and behaviours together and as a global brand that solidly drives growth in different facets, launching a Binance ‘Street Edition’ is helping us connect, inform and educate people about crypto and its benefits. Ultimately, the goal is to drive mainstream adoption and this, we are doing in our own way.” Emmanuel Ebanehita, marketing lead for Africa, Binance said.

In February, Binance kicked off its Campus Masterclass Series for Nigerian university students, in line with its mission to enable greater financial accessibility for Africans.

The series was aimed at empowering students by exposing them to practical ways to gain financial freedom in a post-pandemic world plagued by economic downturns and rising inflation.

Binance continues to show its commitment to connecting with offline communities across Africa.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.