Procter & Gamble (P&G), a consumer goods company, has announced the introduction of Fairy dishwashing liquid, a new brand in its staple of consumer goods.
P&G is the owner of Ariel, another fast selling washing soap.
According to the company, Iretyola Doyle, well-known actress and TV personality, has been appointed as the face of the brand the world’s number one dishwashing liquid, ‘Fairy,’ which now becomes available in Nigeria.
The Fairy brand was first launched in the UK over 50 years ago, and today it is the number one dish care brand globally. “Nigerian consumers will be the first in sub-Saharan Africa to experience the Fairy quality – the same top performing product that is trusted by consumers in the UK and in over 80 other countries world-wide,” said George Nassar, general manager of P&G Nigeria.
Read also: SON advocates improved patronage of made- in-Nigeria products
“Fairy dishwashing liquid boasts over 50 years of scientific innovation in each bottle and is proven to last two times longer than current best-selling brands in this category in Nigeria. Each powerful drop of Fairy is 100 percent effective on oily grease, making it easier to get dishes squeaky clean and pots shining,” said Nassar.
Jeanne du Plessis, P&G’s fabric and home care communications specialist for sub-Saharan Africa, said the choice of Iretyola as Fairy’s celebrity ambassador was based on her unprecedented track record of success and shared values, saying “we are confident that Fairy® is in the right company with the choice of Iretyola, a winner at home and on the job.”
Iretyola, a mother of six children, said “it is easy to connect with a brand that makes the home its priority. We all need help to win in life. Now, I have Fairy® to help me achieve squeaky clean dishes always, whether I am preparing our home meals or catering a dinner party. For me, ‘whoever chooses Fairy®, wins!”
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