NSIA Insurance moves to reach more customers

NSIA Insurance has started second quarter of the year (Q2) with the launch of its new radio campaign targeted at reaching more customers across the country.

The organisation said the campaign is a means to reach a diverse range of prospective customers, shed light on NSIA Insurance business operations, and reiterate the brand strategy for the year – ‘Plan i is the new Plan B”. It also presents an opportunity to communicate effectively the value of their product offerings and tailor-made services.

There are five elements of the radio campaign, and the first two elements focus on creating increased awareness for the Brand, after which the hypes will dwell more on Plan i as life’s backup plan. Then there will be Live Appearances featuring #NSIApeople, which will focus on its business operations and product offerings.

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The campaign will run on various radio stations in Lagos, Ibadan, Port Harcourt, Warri, Abuja, Onitsha, Asaba, Enugu, Kaduna, and Kano. According to the MD/CEO of NSIA Insurance, Ebelechukwu Nwachukwu, “The insurance industry has undoubtedly progressed over the years, but we are not where we should be. Many individuals still need to embrace insurance as a necessity, from health insurance to life insurance, ensuring that all their assets are protected. Getting a Plan i for different stages of life is critical.”

NSIA Insurance Limited is a first-class composite insurance company driven by Integrity, Care, Innovation, and Professionalism. The Head Office is in Lagos, with a strong regional presence in Abuja and an extensive network in strategic states across the country. NSIA Insurance offers a wide range of insurance services at competitive rates to meet the changing financial, investment, and lifestyle needs of its corporate, commercial, and individual customers.

NSIA Insurance Limited (Nigeria) is part of NSIA Participations, which is currently present in 12 African countries; Benin, Cameroon, Congo, Côte d’Ivoire, Gabon, Ghana, Guinea, Guinea Bissau, Mali, Nigeria, Senegal, and Togo.

Modestus Anaesoronye

Modestus Anaesoronye is a leading Nigerian financial journalist with over two decades of experience reporting on the insurance and pension sectors across Nigeria and West Africa. He has held key editorial positions at major national media outlets, including The Comet, The Nation, and Financial Standard, and currently serves as a Senior Financial Analyst at BusinessDay Media Ltd. A widely travelled reporter, he has covered industry developments in more than 14 countries across Africa and Asia. Anaesoronye is a multiple award-winning journalist, honoured several times as Insurance Journalist of the Year and Pension Journalist of the Year by recognised industry bodies, including PensionScope and the Pension Fund Operators Association of Nigeria (PenOp), among others.