Marty Jacobs: Helping small firms to grow through social media

Something that sets Marty Jacobs apart as a digital marketer is his desire and focus on assisting small businesses

Expensive ad campaigns and lengthy market studies are a thing of the past. Today, all a business needs is social media to gain valuable customer feedback, showcase service skills, and find out what customers are buying.

Analogue activities have shifted to digital, and Marty Jacobs is standing by to help organizations achieve their goals.

Something that sets Jacobs apart as a digital marketer is his desire and focus on assisting small businesses. Smaller companies hail the price efficiency of social media as advertising that was once out of reach but is now the de-facto standard. No more expensive print materials and bombastic ad campaigns, a few well-thought postings on social media can carry a message further than paper ever hoped to.

The overall effectiveness and cost-effectiveness of social media have been welcome by many organizations. They are still running marketing campaigns, just ones with a farther reach and a lower price tag. Businesses reach out to Jacobs since he scaled his passion – fishing – into an engaging Instagram page complete with photos, videos, and graphics of fishing trips and what they yielded.

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These visuals captured fishing trips in a very engaging manner, and Jacobs watched his engagement increase by a whopping 1,000 percent.

When this happened, he realized he wanted to help others achieve the same exponential growth. After learning skills in social media marketing, search engine optimization, and digital engagement, Jacobs launched Columbia Marketing to offer small businesses assistance in achieving similar growth.

Marty Jacobs has since moved on to Astra Media but has the same hopes of helping smaller companies scale and expand their professional footprint through social media.

He loves sharing organizational stories as he feels it can help businesses thrive and grow. He sees his work as investing in new endeavors, and it is just one facet of his preference to help Main Street rather than Wall Street.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.