In an effort to raise awareness about counterfeit products posing as genuine Schneider Electric items, ensuring safety, reliability, and authenticity for consumers, the French multinational company, has conducted a sensitisation campaign at Alaba International Market, Ojo, Lagos, Nigeria.
Alaba International Market, Nigeria’s largest electronics hub, hosts a multitude of distributors and dealers of electronic solutions, including Schneider Electric products.
The campaign, according to a statement by the company, sought to educate customers and prospective buyers on the importance of purchasing authentic products.
Present at the market roadshow were Omobolanle Omotayo, Marketing Communications Manager; Nurudeen Oyedeji, Channels Sales Director; Obinna Uche, Retail Sales Specialist; Oluwamuyiwa Akinmejiwa, Sales Director; and other key personnel.
Omobolanle Omotayo, Marketing Communications Manager of the company, highlighted the primary objective of the anti-counterfeit campaign.
“The goal of this roadshow campaign is to curb the purchase of pseudo–Schneider Electric products by educating customers about the presence of counterfeit products and teaching them how to identify authorised resellers and distributors,” she stated.
Omobolanle emphasised, “One of the ways customers can identify an authorised reseller is through the presence of a Schneider Electric signage and the disparity in prices between the pseudo and original.”
Schneider Electric drives digital transformation by integrating world-leading process and energy technologies, endpoint to cloud connecting products, controls, software, and services, across the entire lifecycle, enabling integrated company management, for homes, buildings, data centres, infrastructure, and industries.
Nurudeen Oyedeji, Channels Sales Director, Schneider Electric, Anglophone West Africa, significantly potentiated the critical importance of end-users purchasing from authorised resellers.
He elaborated on the severe consequences of buying knockoffs from unauthorised resellers. “Purchasing counterfeit products results in zero product warranty, poor quality, nondurability, health and safety risks, and environmental harm. It leads to unnecessary repairs and financial loss.”
He said, “Authorised resellers and distributors are present in Alaba market. All Schneider Electric customers are advised to purchase strictly from these distributors to avoid the detrimental effects of counterfeit products.”
According to the company, this initiative reflects Schneider Electric’s proactive approach to combating counterfeit products and ensuring that customers receive the high-quality, reliable solutions they expect.
“The sensitization campaign at Alaba International Market is a crucial step in protecting consumers and maintaining the integrity of Schneider Electric’s brand.”
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