BusinessDay

Spotify EQUAL celebrates Nigerian rising superstar, Ayra Starr as artiste of the month

Spotify EQUAL music program which aims to foster gender equality in music and provide a platform to highlight influential female creators, celebrates Ayra as she joins the list of fierce African women making waves in music and has also been named the EQUAL Africa Artist of the month.

The 19-year-old singer is a growing Nigerian Afro-Pop and R&B singer whose charismatic music style is daring and undaunted, impacting and empowering people especially those who need encouragement. This announcement comes off the back of Ayra’s popularity and fame since the release of her smash hit, Bloody Samaritan, from her debut studio album ‘’19 and Dangerous”.

The album features the chart-topping singles that have catapulted the musician to the global stage. The super-talented and vibrant fashion killer is one of Nigeria’s most promising new voices and exudes confidence in her songs, joining Gen-Z artists who are pioneering the kind of sound that younger audiences are leaning towards.

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“Our aim with the EQUAL programme is to create a space on the platform that allows us to solely amplify the work of female creators, Ayra represents the rise of new-age female artists whose creativity and determination breaks barriers between genres,” Phiona Okumu, Head of Music for Sub-Saharan Africa at Spotify

says, “. She possesses the boldness and swagger that we’re used to seeing from pop artists, but has an edge that feels symbolic of the listening habits of Gen-Zers. We aim to amplify more confident female voices like hers through EQUAL.”

As the latest artist to join the EQUAL Music Programme, Ayra Starr will also feature on Spotify’s Times Square billboard in New York and her breakout hit, Bloody Samaritan, will lead the EQUAL Africa playlist and feature on the EQUAL global playlist.

‘’It feels good to be a part of the generation that is changing the narrative and being appreciated for our contribution to society, irrespective of the sector and age. I am grateful to Spotify EQUAL for this feature that shines a light on women in a male-dominated industry. It makes me feel seen, and I’m sure it’s done so for everyone who has been featured before me,” says Ayra Starr.

Launched in 2008, Spotify transformed music listening as it helps to discover, manage and share over 70 million tracks, including more than 2.9 million podcast titles for free. Today, Spotify is the world’s most popular audio streaming subscription service with 365m users, including 165m subscribers, across 178 markets.

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