Simpu, a B2B SaaS startup has launched its multi-channel communication app to enhance business-client interaction and engagements.
Simpu main feature is its inbox, a flexible multi-channel platform that unifies communication between different messaging platforms like Facebook messenger, WhatsApp, SMS, among others, into a single experience.
“For one, the way people interact with businesses has changed. New trends are showing this to be true. Customers increasingly prefer to communicate on platforms they are comfortable with,” Collins Iheagwara, Simpu’s co-founder and CEO said in a statement.
“A customer may choose to send a WhatsApp message or an Instagram DM, even an SMS over an email. This change in consumer behaviour presents a problem for businesses,” he further said.
“How do they effectively manage interactions happening across different platforms? Simpu wants to help solve this by making it easier to bring all your conversation channels into one inbox so that your teams can focus on what matters most to the customer,” he added.
Communication gaps are on the rise amongst consumers, and in order to keep up with customer needs and requests, businesses have to integrate 8+ apps to achieve synchronization.
He stated that it is usually ineffective considering the fact that most apps don’t work well together.
Read also: How businesses can leverage technology to make transactions easier; Iheagwara
He noted that due to the number of apps business teams have to navigate, clients’ complaints, requests, or questions could get lost and unanswered, leaving them dissatisfied with the service offered.
Simpu’s goal here is to eliminate this gap in communication and give the clients a better experience, he said, adding that it has additional features that enhance the customer funnel for teams.
He explained that the third party integrations like core banking, databases, marketing list, CRM, e-commerce, website live chat among others, allows customers’ data to be unified.
He added that the features also ensure an effective sales process, noting that support teams can also use a plethora of features like rules, canned responses, to automate their workflow and offer quick responses to clients’ messages.
Teams can also assign conversations to each other to solve specific problems that customers face, thus, making collaboration more effective.
Businesses have switched from other platforms like Intercom, Zoho, Bitrix 24, Salesforce, among others to Simpu since it was founded, he said.
The omnichannel platform currently serves more than 300 active users and over 90 businesses in Nigeria alone. Last month, it closed its pre-seed rolling successfully after hitting the $1 million dollar mark from multiple investors.
