How businesses can leverage technology to make transactions easier - Iheagwara

Even as the ever-increasing influence of digital technology continues to revolutionize the way businesses are operated throughout the world, communication gaps still exist.

Many enterprises and SMEs are often considered to spend long hours responding to consumers’ communications across several social media platforms and validating transactions, with such lengthy processes frequently exhausting buyers and sellers.

In view of this, a digital startup, Simpu, has launched with the objective of bridging such gaps and simplifying processes for businesses.

Rather than responding to messages on various platforms such as WhatsApp, Instagram, Twitter, Messenger, and traditional SMS separately, they may all be synchronized and dealt with in one place with one omnichannel inbox.

“We understood that establishing the API wasn’t enough, there’s a need to construct the use cases, build the tools that allow a business to go about their everyday activities without stress,” said Collins Iheagwara, co-founder of the digital CRM platform.

“Simpu provides a suite of tools and services that meet people at their level of need. Whether it’s to have all your communication in one place, use automation and analytics tools to automatically send messages to customers, generate unique payment links to get paid seamlessly from over 50 countries into a dedicated bank account, the ultimate goal of Simpu is to shorten the distance between customers and sellers,” Iheagwara added.

Simpu’s development began more than a year ago and angel investors have so far contributed an undisclosed sum of pre-seed money to the company.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.