• Friday, April 19, 2024
businessday logo

BusinessDay

How businesses can leverage technology to make transactions easier – Iheagwara

How businesses can leverage technology to make transactions easier – Iheagwara

Even as the ever-increasing influence of digital technology continues to revolutionize the way businesses are operated throughout the world, communication gaps still exist.

Many enterprises and SMEs are often considered to spend long hours responding to consumers’ communications across several social media platforms and validating transactions, with such lengthy processes frequently exhausting buyers and sellers.

In view of this, a digital startup, Simpu, has launched with the objective of bridging such gaps and simplifying processes for businesses.

Rather than responding to messages on various platforms such as WhatsApp, Instagram, Twitter, Messenger, and traditional SMS separately, they may all be synchronized and dealt with in one place with one omnichannel inbox.

Read Also: Evolance Technologies makes entrance into African market with Ndali App

“We understood that establishing the API wasn’t enough, there’s a need to construct the use cases, build the tools that allow a business to go about their everyday activities without stress,” said Collins Iheagwara, co-founder of the digital CRM platform.

“Simpu provides a suite of tools and services that meet people at their level of need. Whether it’s to have all your communication in one place, use automation and analytics tools to automatically send messages to customers, generate unique payment links to get paid seamlessly from over 50 countries into a dedicated bank account, the ultimate goal of Simpu is to shorten the distance between customers and sellers,” Iheagwara added.

Simpu’s development began more than a year ago and angel investors have so far contributed an undisclosed sum of pre-seed money to the company.