Samsung Electronics has unveiled Dakore Egbuson-Akande, a Nollywood movie icon, as brand ambassador for its consumer electronics division.
Speaking at the unveiling of Dakore, Danny Kim, managing director, Samsung Nigeria, said the actress represents the values that Samsung has stood for over the years.
According to him, the Samsung brand stands for quality, innovation, change, discovery, self-expression and excellence in performance.
“These very same qualities are exemplified by Dakore whose quality and depth of work as well as versatility. We are indeed very proud and privileged to have her as our brand ambassador,” he said.
According to him, Dakore will be working closely with the brand and, by doing so, use her star power to raise awareness for Samsung consumer electronics products, and ultimately contribute to making Samsung the preferred brand in the West Africa sub-region.
Chika Nnadozie, marketing manager, Consumer Electronics, Samsung Nigeria, said the signing of the award-winning actress is an opportunity for Samsung to reach out to her teeming fans and its customers through the Nigerian movie industry.
“It is important to us, as a brand, to connect with customers at all touch points and, in so doing, we have chosen Dakore who is one of the biggest stars in Nollywood the movie industry here in Nigeria, which is one of the passion points of people in West Africa,” Nnadozie said.
On what informed her decision to accept to be Samsung’s Brand Ambassador, Dakore Egbuson-Akande said that Samsung is one of the biggest brands in the world, adding that she is thrilled to be working with them at this stage in her career.
She described Samsung as a brand that is well-respected all over the world for its reliable and durable products, which made it very easy for her to accept the offer of being an ambassador for the consumer products division of the company.
Dakore further said that the partnership was a mutually beneficial relationship which she will hold dearly,
Samsung has proven its enduring popularity in Africa with the release of the latest Brand Africa 100® list. It is the first and most comprehensive pan-African study and ranking of brands in Africa. Samsung was acknowledged as the third Most Admired Brand in Africa, across all categories and number one in the electronics/computer category.