Determined to provide valuable insight into email reception and marketing for Nigeria customers, Netcore Solutions is set to launch a 2018 email reception report into the country.
The report according to the company shows how average Nigerian customer reads marketing emails, adding that with this report, email marketers can now tailor their communication to ensure they are delivering the right content at the right time.
Chukwudi Nwokike, client success manager, Netcore Solutions, a technology and marketing company whose footprints started from India, said Nigerian brands would always have the need to communicate with their customers on a frequent basis, adding that what to communicate is as important as when and where to communicate.
Nwokike observes that about 15 years ago during data collection, Nigerians would often give invalid email addresses. SMS has long been the major player in mass communication to customers.
According to him, “This is majorly because the most accurate data held by brands has always been SMS numbers. SMS marketing was also declared a nuisance by NCC and the rise of DND occurred. Suddenly brands SMS delivery rates dropped to as low as 40 percent. Brands now need to turn to other channels of communication to engage with their customers”.
Nisham Chhabra, country manager of the company with presence in India, Malaysia, Indonesia, Nigeria, Vietnam, Philippines, USA, UAE and UK, said the rise of GSM and 3G Technology in Nigeria had given multiple communication channels at the fingertips of every user.
Chhabra opines that now a large percentage of the population have valid email addresses that they check on a regular basis. Social media platforms such as Facebook, Instagram and Twitter play a valid role in their life.
“It is no longer about what you communicate alone. When you communicate how you communicate and the channel you use for communication would play a big role in converting the sale”, Chhabra said.
He further disclosed that the report was compiled by the Client Success Manager Team (Smartech Product) for Netcore Solutions in Nigeria.
Netcore solutions have 3000 global clients with over70 clients in Nigeria using one of their solutions. Netcore’s Smartech is an AI-Powered Growth marketing platform that is capable of delivering cross-channel automated communication on 10 Channels (Email, SMS, Voice, Whatsapp, Facebook, Instagram, Browser Push Notifications, Web Message, In-app message, App Push Notifications).
By combining these 10 channels of communication in one highly customizable platform,
Smartech empowers marketers to engage with their customers and increase conversions on website and mobile app using triggered notifications and deep analytical insights.
Kelechi Ewuzie
