• Wednesday, July 24, 2024
businessday logo

BusinessDay

MTN to launch mobile apps for SMES business optimisation

MTN to launch mobile apps for SMES business optimisation

As part of its commitment to help build resilience for businesses in a POST-COVID world, MTN Nigeria has revealed plans to launch new mobile applications relevant to Micro, Small and Medium Enterprises (MSMES) business optimization.

This was disclosed by Lynda Saint-nwafor, MTN chief enterprise business officer, at the Y’ello Clinic, an engagement session between MTN executives and business owners. “We are continuously exploring opportunities to build capacity within this segment. The Revv Program is an expression of our commitment to this segment. We have had nine masterclasses so far and I believe these sessions have provided new ideas on managing and scaling businesses,” said Saint-nwafor.

Read Also: MTN’s mobile subscriber gain fails to lift market share

According to her, MTN is birthing a set of Customer Relations Management (CRM) applications made specifically for Nigerian SMES. The communication company is also developing a platform that will serve as a marketplace for all MSME ICT needs.

“Your feedback through these sessions help us serve you better. We now understand that ICT applications are a great need in most of our businesses as they help provide easier ways to manage customers. “Our extensive ecosystem will be made available to work for you as we provide software applications for SMES. My team and I are already working with our regulator to make this happen,” she disclosed.

The Revv Program was created to help business owners rethink and retool their operations to withstand the impact of the pandemic. While the Y’ello Clinic is an offshoot of the Revv Program.