Mikano International, one of the foremost leading solutions providers in Nigeria for almost 3 decades stormed the 2021 Nigerian auto scene again, with the launch of Geely Nigeria; a strategic partnership between Mikano International and Geely Auto Group.
With the strength of Mikano International’s trusted reputation, Geely Nigeria has rapidly gained ground as one of the fastest rising Auto brands in the country.
Geely Holdings, owners of Volvo Autos (since 2010), are also the largest shareholders at Daimler A. G (the parent company for Mercedes Benz), as well as owning LEVC, the manufacturers of the iconic London black cabs. Geely’s international reputation is built on extensive research and development that has influenced the quality, safety, reliability and level of technology that the Geely brand embodies.
Karima Okunola, Mikano Motors marketing manager explained while showing the cars to the NADDC DG at the 2021 Lagos Motor Fair, that “Geely’s brand ethos is ‘making refined cars for everyone’, the perfect meeting point for high quality autos with the latest technological, best in class features at affordable price points”.
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Okunola also added that a similar principle goes for ZNA Rich 6 range of pickup trucks, delivering luxurious, durable, rugged, yet affordable light-duty trucks.
Lagos Motor Fair, one of the largest and pioneering Auto fairs in Nigeria, organized by BKG Exhibitions officially opened its 15th edition, on the 30th of June, 2021 at the Balmoral Marquee, Federal Palace Hotel, Victoria Island.
In attendance at the event was Jelani Aliyu, the Director General, National Automotive Design and Development Council (NADDC), amongst other dignitaries and key players in the Nigerian auto industry.
Jelani Aliyu commended the dedication of BKG Exhibitions and the exhibitors at this year’s fair for continuing the tradition, despite the devastating impact of the Coronavirus pandemic on the economy.
The DG encouraged exhibitors to remain forward thinking in their outlook and follow the industry trends towards reliance on cleaner energy.
He also advised exhibitors at the fair to continue to focus on developing local assembly plants and invest in local talent.
Notable auto brands at the event included Mikano International, Omma and Jet electric vans, Kia Motors and Coscharis Motors, who unveiled their new Ford SUV while showcasing other models on their lineup.
The highlight of the event featured one of the newest entrants into the Nigerian Auto scene, Mikano International (Motors Division), home of Geely Nigeria and ZNA Rich6 brand of pickup trucks.
Geely’s iconic models, the Geely Emgrand7 sedan and the newly launched Geely Coolray compact crossover were resplendently displayed at the fair alongside ZNA Rich 6 range of pickup trucks.
Okunola reiterated the benefits that Geely Nigeria vehicles come with including 5 year/150,000km best in country warranty, financing options via partner banks, guaranteed resale value via trade-in options.
The added value proposition includes Mikano International’s nationwide reach, readily available parts, combined with world class after sales service, all backed with Mikano International’s dependable warranty, to ensure that all Geely Nigeria customers are assured of total peace of mind with the purchase of a Geely vehicle.
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