Flour Mills of Nigeria plc (FMN), maker of Golden Penny Semovita and other brands, says it eyes a positive Q4 2014 results driven by higher sales from its recent promo, as it held a raffle draw to round off its ‘Semovita Open & Win Promo’ in Lagos.
Speaking at the raffle draw, Chinenye Akukwe, product manager, Semovita, said the flour miller was full of high expectations that its fourth quarter (Q4) 2014 results would be boosted by the high sales recorded during the promo.
Asked if the company had been able to meet its target, Akukwe said: “Substantially, yes. It (the promo) has helped us. Currently, we are around 60 percent of the market. Now, we run this quarterly brand checks to give us an indication of our market share and market size. We expect that the result of the Q4 2014 will come in this week; it will show us if any changes have been made to the over 60 percent that we know that we were as of Q3 2014.”
The raffle draw, which was moderated by Akukwe and supervised by Similola Munir, senior executive officer, legal, for the Lagos Lottery Board, along with other staff of Flour Mills and the members of the press, saw emergence of the of winners of the pan-Nigeria promo.
The grand prize of a Kia Sportage was won by Ozioma Eronini, 27, an account officer who resides in Festac Town, Lagos, after her raffle ticket was picked out of the thousands of entries.
The second place prize of a Kia Picanto was won by Nnamdi Evans, a 32-year-old mason and bakery operator, who also lives in the Festac area of Lagos. Abdullateef Adebayo, a kitchen utensils merchant, who resides in Ibadan, won the third prize of a 10KVA generation.
The promo, which lasted from November 1, 2014 to December 31, 2014, with an extension till January 31, 2015, was administered on the 1 kilogram and 2 kilogram packs of the product with consumers automatically winning gift items as printed on the inside of the packs.
On why the promo was based on the smaller packs alone, Akukwe said: “We have the 5kg and the 10kg (of Golden Penny Semovita), but we understand that those are more popular in the cafeterias and restaurants, and all of those. We were looking to push home penetration on usage of the Semovita brand; and that is why we decided to run it on the 1kg and 2kg retail packs.”
Akukwe, who called the winners on phone immediately their tickets were picked, said the firm decided to carry out an open raffle draw with the press as witnesses to prove to Nigerians that the process was free from any underhandedness.
She said the public presentation of the prizes will hold next Wednesday, January 11, at the FMN office to allow the winners arrive for the official presentation of the prizes.