BusinessDay

CFAO launches Suzuki micro SUV, SLDA technology

CFAO Motors, distributor of Suzuki vehicles in Nigeria and 30 other African countries has unveiled the S-Presso micro SUV and the Smart Link Display Audio (SLDA) technology – a first of its kind in Nigeria.

The launch themed ‘ Suzuki is Back’ which took place recently in Lagos was an opportunity for CFAO to launch its latest SLDA technology which enables drivers of its range of cars to mirror their phones on the car display screen, place phone calls, use navigation, and play music among other interesting features.

According to CFAO, the technology is available in the Dzire, Ciaz, Vitara, Baleno, Ertiga, and Swift models.

“A lot of times you will find these features in more expensive cars- premium cars but we brought it down to the affordable level because you will rarely see cars of these levels of the SLDA,” said Aissatou Diouf, general manager, CFAO Motors – Suzuki.

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“We have just unveiled the S-Presso model, the first micro SUV in Nigeria which will be sold for as low as N5.5 million. Indeed, Suzuki is quickly becoming Naija’s ‘Way of life’ she said.

Speaking on some of the brand’s activities since 2019, she said that CFAO came into the Nigerian market with a clear plan to make Japanese cars more accessible to all Nigerians.

“Amidst the challenges caused by the pandemic, we have continued to improve our value proposition to our customers with the expansion of our aftersales service network across the country, while bringing more Nigerian banks on board as partners for our Vehicle Financing scheme,” she said.

She stated that the brand has showrooms in Lagos, Abuja, and Port Harcourt with a plan to have in Kano, Oyo, and Ogun states.

She noted that CFAO has done a lot in terms of aftersales be ensuring that spare parts are easily found.

“We have a big workshop in Amuwo –Odofin where we do body repairs and services. We have in Abuja and Port Harcourt. We have 14 partners that provide external workshops that we carry out regular assessments on to ensure they have all our spare parts,” she explained.

“We have another franchise called auto fast. We have numerous auto fast points that do Suzuki service in the country and the parts are available. We have a network we supply our parts and oil,” she said.

Also speaking, Funmi Abiola, head marketing and communication, CFAO Nigeria said the brand has put in place financing options to enable individuals to easily afford its range of vehicles.

“We have a flexible package for customers by ensuring that in terms of financing we bring solutions for people to be able to buy cars in Nigeria,” Abiola said.

“An extensive partnership has been held with a lot of banks so that people do not have to leave their banks for another because they want to access financing for their cars,” she further said.

“We came up with a trade-in/ trade-out option which means that people can drive in with their current Suzuki car into any of our showrooms, get the car valuated and use the value of the car as a down payment for a new car,” she added.

Newton Jibunoh, the new Suzuki brand ambassador who is known for his desert expeditions in Suzuki cars, was officially introduced to guests at the event in a documentary capturing the story behind his Suzuki choice.

Gbenga Oyebode, Chairman, CFAO Nigeria Plc, and Thomas Pelletier, managing director/ country delegate CFAO Nigeria were also in attendance.

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