Aleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide, has announced its exclusive partnership with New York-based audio streaming platform Audiomack.
This collaboration positions Aleph as Audiomack’s Authorized Sales Partner in Nigeria and Ghana, underlining Aleph’s commitment to enhancing its presence and strategy in Sub-Saharan Africa (SSA).
Speaking at the Audiomack House Lagos event, David Ponte, co-founder and CMO, Audiomack, said, “We are thrilled about our partnership with Aleph. Our music service’s rapid expansion across Africa, with millions of engaged users, makes aligning with Aleph a strategic move to enhance our ability to offer tailored, impactful advertising solutions to our clients. Aleph’s expertise in digital advertising, combined with our platform’s reach, creates an ideal synergy for brands seeking to engage with the vibrant markets of Nigeria and Ghana.”
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“Moreover, our partnership with Aleph offers an exceptional opportunity for our advertising clients in these markets to capitalize on our unparalleled reach and connect with their target audience. Additionally, this partnership will empower artists to enhance their earnings and elevate the overall music experience for our users,” Ponte emphasized.
To enrich both user experience and artistic expression, Audiomack also launched Rewarded Ads, an offering that grants users ad-free listening time, allowing them uninterrupted music streaming.
Reflecting on the essence of this partnership, Stephen Newton, Aleph’s SSA Regional Director stated, “This collaboration with Audiomack is a strategic alignment that propels our mission forward in connecting advertisers with diverse, engaged audiences. Our focus on localizing advertising content ensures that brands can effectively reach and resonate with their target demographic in Nigeria and Ghana.”
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The Audiomack House Lagos event began with a fireside chat facilitated by Motaloni Alake, the label & marketing manager, Virgin Music Nigeria, featuring a team of Audiomack panel – David Ponte, Charlotte Bwana, vice-president of marketing, and Felix De Jong, senior marketing manager, Europe & electronic, highlighting Audiomack’s commitment to empowering artists and other stakeholders within the music space.
Following the session, there was also a fireside chat moderated by Wale Ozolua, manager, of content operations at Audiomack Africa, featuring a panel of industry experts, including Joshua Iyamu, manager, of content strategy at Audiomack Africa, Bizzle Osikoya, co-founder, The Plug, Osi Dirisu, director of programs, Beat FM and Osagie Osarenz, director, African operations, ONErpm Africa.
