Adapt or Die, that is the single most important rule in business, X3M Ideas, a marketing communication agency based in...
Poised to satisfy the lifestyle needs of health-conscious Nigerian consumers, Mamba Energy Drinks Ltd recently launched a new energy drink...
To delight the ‘King’, MultiChoice, foremost video entertainment and Internet Company last week reduced GOtv price but, surprisingly offered more...
Madesoftlogic, an indigenous technology firm that designs software operation solution for various organisations and retail shops, has introduced ESOPOS, a...
Marketing gets more challenging by the minute; this is mainly due to the hyper-competitive nature of nearly every industry. Consumers...
The more the Nigeria’s advertising industry waits on Muhammadu Buhari for the re-constitution of the board of the Advertising Practitioners...
International Advertising Association, IAA a global umbrella body of all individuals and organisations in the business of advertising, marketing, branding,...
Every year, Nigeria loses property running into multibillion Naira to fire incidents but a fire disaster prevention expert says this...
WPP’s marketing and brand consultancy firm, Kantar Millward Brown has valued top 100 global brands at $4.4 trillion, an increase...
The concessionaire for the construction of the proposed world class Kantagowa ICT Business Park, Bridgeways Global Projects Limited has said...
L-R: Ademola Mafikuyomi, senior brand manager(Juice, Nectar and Still Drinks), Chi Limited; Ernest Ighravwe, head, research and development, Chi Limited;...
Many organisations are embarking on amazing projects under their CSR initiatives to improve the lots of Nigerians. Daniel Obi writes...
Programme director of Market Research Academy, Seyi Adeoye has said that the objective of capacity building professional academies in different...
Nigerian creative agencies are stepping up their game in the global advertising market dominated by Western countries as foremost creative...
Nigeria’s multibillion Naira Smartphone market has continued to remain attractive to global phone manufacturers, even after 17 years of introduction...