Stakeholders to discuss advertising, power of Nigerian story at IMC industry evening

As media spend continues to dwindle amidst dropping advertising revenue, stakeholders in the Nigeria’s integrated marketing communications (IMC) industry will converge on Lagos to discuss the future of advertising and power of Nigerian story at the IMC industry evening with Goddie Ofose, a brand analyst, journalist and convener, to discuss critical issues in the Nigerian marketing communications space tagged, ‘Advertising and the Power of the Nigerian Story’.

According to the convener, the event which is scheduled to hold on 6 March at Sheraton Hotel, Ikeja, Lagos will have Gboyega Akosile, chief press secretary to Lagos State Governor, as the special guest of honour. While Lanre Adisa, chief creative officer, Noah’s Ark Limited, will present the lead paper.

The convener said weaving the conversation around the Nigerian story will not only deepen the evening’s conversation but equally throw up ideas that will bolster the corporate image of brand Nigeria and raise the national consciousness of industry players, young practitioners, students and other stakeholders.

According to Ofose, the theme ‘Advertising and the Power of the Nigerian Story’, the speaker, panelists and other stakeholders present will explore the overriding engagement benefits derivable in deepening the Nigerian social-cultural content in advertising. “The evening was designed to bring together industry leaders that I have interacted with over the years in the quest to rev up conversations that will move the Nigerian Marketing and Communications industry forward,” Ofose stated.

He opined that the programme is scheduled to be an annual event to attract stakeholders in Nigeria’s marketing communications industry, corporate organisations, young practitioners and students from selected universities and other higher institutions in the country.