• Wednesday, May 01, 2024
businessday logo

BusinessDay

Pierrine Consulting launches Development Studies Division

NiMRA new president pledges to grow Nigeria’s marketing research industry

Pierrine Consulting, a Nigerian-based research and strategy firm, has announced the launch of its Development Studies division in Lagos, Nigeria. The new division will focus on providing expert insights underpinned by rigorous research into all aspects of African Heritage, in order to shape policy and practice on critical issues of governance, integrated economic development and the evolution of a variety of sectors in Africa, including health, agriculture, financial systems, education, and off-grid light and energy.

As the African continent continues to face unique development challenges, the launch of this new division underscores Pierrine’s commitment to supporting sustainable development across the region. The firm’s expertise in research and strategy will enable clients to better understand complex social, economic, and political dynamics that shape communities and impact development outcomes.

According to Seyi Adeoye, CEO of Pierrine Consulting, “Social and public policy work helps us understand each other and the issues that shape our world — so we can make purposeful choices to build a better future together. With the launch of our Development Studies division, we are excited to bring our expertise to support the growth and development of social and public policy work in Nigeria and the African continent at large.”

Read also: Eko Innovation searches for innovations in Nigeria’s creative industry, launches MarkHack 2.0

Pierrine’s Development Studies division will conduct a range of research activities, including impact assessments, behavioural studies, longitudinal studies, monitoring and evaluation programs, KAP (knowledge, attitude, and practice) studies, triangulation studies using a wide range of data sets and research methods, and political research.

Pierrine’s research in Africa has been critical in shaping development outcomes across the continent. The firm has a strong track record of delivering high-quality research and strategic recommendations that drive sustainable development. The launch of its new Development Studies division in Lagos reinforces Pierrine’s commitment to providing clients with the insights and data-driven solutions they need to make informed decisions and achieve their development objectives.

Pierrine Consulting is a marketing research & strategy firm with a strong focus on helping clients in key verticals invent the future; whether it’s for business or society.