National Institute of Marketing of Nigeria, NIMN will on May 27, 2021 chart a course for Small and Medium Enterprises, SMEs, in the post Covid-19 world, a sector which has the potential to leapfrog Nigeria’s economy by it is heavily challenged.
The body of marketers has assembled experts to discuss survival strategies for the sector which plays significant roles in the economic and social lives of Nigeria in terms of employment generation, poverty reduction and contribution to the Gross Domestic Product, GDP.
The Director-General of Bureau of Public Enterprises, Alex Okoh will lead the discussion while Director General of Lagos Chamber of Commerce, Muda Yusuf; Chairman, Board of Trustees of Women in Business, WIMBIZ , Ifeyinwa Ighodalo; Director General, Institute of Directors, Dele Alimi, among others will equally give expert views on how SMEs will forge ahead post Covid-19 era.
With the understanding of the roles of SMEs in the economy, the President of NIMN, Tony Agenmonmen told BusinessDay that it is important to bring to the fore the challenges being faced by SMEs in the country which has been exacerbated by Covid-19 pandemic. “In so doing, we intend to share practical insights on how SMEs can adapt and thrive in the post Covid 19 era”, he said.
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The marketing body would also on May 28 hold its annual general meeting which will usher in new executives for the body. Idorenyen Enang and Ifeoma Dike are contesting for the post of the President of the body while Peter Orikpade and Chidi Nwakpa are vying for Council member positions.
Meanwhile, the Institute has inaugurated Disciplinary Tribunal/ Investigating Panel. This initiative, according to Tony Agenmonmen is in accordance with the Act setting up the Institute. The Tribunal which is charged with the duty of considering and determining any case referred to it by investigating panel, has the powers to try marketing professionals for infamous conduct relating to breaches of the provisions of NIMN Act and the NIMN Code of Professional Marketing Practice.
The NIMN president said the inauguration is a further move to build a very strong and highly professional marketing institute as the hallmark of any organised association or society is the principle of law and order.
The Tribunal has seven members with Ify Uraih, founder of and chief marketing consultant at Proventures Limited as chairman while the investigating panel has three members with Angela Ukara-Makinwa as chairman.
