The organiser of Nigeria CSR Awards – TruContact Limited has announced that 32 firms submitted entries before the May submission deadline for the seventh edition of The SERAs. The companies include Promasidor, Shell, Olam, Total and Diamond Bank, and 27 others.
The Nigeria CSR Awards (SERAs) is perhaps the biggest corporate awards in Nigeria and West Africa that promotes corporate social responsibility and sustainability.
Over the past six years, TruContact has implemented the SERAs in collaboration with key partners including the Federal Inland Revenue Service (FIRS) and Standards Organisation of Nigeria (SON). From inception, The SERAs team has made it a standard practice to verify all entries. This year’s verification of over 30 companies has commenced. The 2013 edition of the award is scheduled for September 21, in Lagos.
Read also: Meet the man behind Etisalat advert creatives
This year’s theme, “Shaping the Future Through Innovative Value Creation: Making a World of difference,” will continue to identify key players and showcase how business is creating shared value in a manner that benefits the business enterprise as well as its various stakeholders.
According to Ken Egbas, managing partner of TruContact, “This year, we are increasing the stakes by promoting innovative thinking and strategies that explore the less trodden paths. We are looking for businesses that are creating value while differentiating their brand; and who are bold, deliberate and not afraid to stand apart in a bid to rewrite history.”
The SERAs was born out of a deep conviction that the success of public relations in the present millennium, and in the future, will be increasingly dictated by the level and degree that a company or organisation can effectively and convincingly engage its stakeholders, while also making the transition to more sustainable systems and operations.
