Nigerian Breweries Plc, the foremost brewing company in Nigeria, celebrated and rewarded 75 trade partners and 3 transporter companies at its 2023 Distributor Awards Night amidst pomp and pageantry recently in Lagos.
The event also witnessed the launch of an exciting new product, Legend Twist, into the Nigerian market.
Anchored by ace comedian Funnybone, the glamorous award ceremony saw Christiana Odiaka (Chrisemua and Sons Limited) emerge National Volume Champion and best distributor in 2023, while Jimoh Ogungbola (J.Ogungbola and Sons Limited) and Chidi Ndupu (Chidi Ndupu Enterprises Limited) were crowned first and second runners-up.
Delivering his keynote address at the ceremony with the theme “Winning Despite the Odds”, the Managing Director, Nigerian Breweries Plc, Hans Essaadi, explained that the event was organized to recognize and celebrate the contribution of partners towards the success of the company amidst the challenging business climate of 2023.
“For 2023, the business climate was quite challenging, but with you on our side, we rode through the rough seas, tumbled over the mountains, walked through the valleys, and at the end of it all, we came out undefeated. Together, we will continue to grow strong and we thank you for your commitment to excellence and reliability, which has not only sustained us but propelled our business to greater heights’’, he said.
In his welcome address, Sales Director Nigerian Breweries Plc, Ayo Lawal, expressed profound appreciation to trade partners and transporters for their unconventional and exceptional result-driven approach, ensuring the business remained robust and profitable despite the economic challenge.
Speaking shortly after receiving the award, the National Volume Champion, Odiaka, thanked Nigerian Breweries Plc for extending their unwavering support to trade partners and distributors throughout the tough period in 2023. She stated that despite the challenging business climate occasioned by cash scarcity, high inflation, and the huge effect of fuel subsidy removal in 2023, the company devised innovations that supported the prosperity of trade partners and their businesses.