The Advertising Practitioners Council of Nigeria (APCON) has been directed by the Federal Government to implement key policies to guarantee the advertising income of media houses by creating a healthy environment for media outfits to operate.
The Minister of Information and Culture, Lai Mohammed said this recently during the unveiling of the Digital Switch Over (Dso)/analogue Switch Off timetable in Abuja recently.
The Minister said the government will also support channel owners and content providers through the implementation of the audience measurement system to guarantee a sustained stream of revenue from advertising for them to invest in the development of compelling content.
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“Very soon, APCON and NBC will sign a Memorandum of Understanding, MOU, on zero advertising debts to ensure that revenue from advertising goes to the media owners.”
The Registrar/ceo of Advertising Practitioners Council of Nigeria (APCON), Olalekan Fadolapo, commended the Minister of Information and Culture for his directive.
