Industry leaders, marketers in Africa to converge on Lagos February 22 for ADVAN marketing awards

Following the strategic rescheduling of its much anticipated industry event, the Advertisers Association of Nigeria (ADVAN) has concluded all plans to host its annual African Awards for Marketing Excellence , scheduled for 22nd February 2025.

The event, scheduled at the Admiralty Conference Centre, Naval Dockyard, Ahmadu Bello Way, Victoria Island, Lagos, is recognized as the most prestigious marketing award in Africa, focused on innovation, and impact in the marketing industry.

According to the advertising body, the event will host top marketing professionals, government officials, industry leaders, and CEOs of multinational corporations, making it a key gathering for Africa’s marketing elite.

ADVAN said the Theme for 2025 event “Controlled Chaos: Mastering Marketing in a Hyper-Connected World, ” reflects the rapidly evolving marketing landscape, where brands must navigate fragmented consumer attention, unpredictable trends, and overwhelming digital content.

According to Manpreet Singh, Chief Marketing Officer of Tolaram Group and Chairman of the Awards Planning Committee, “We live in an era where consumer attention is fragmented like never before. Traditional marketing playbooks have become outdated, and new strategies—while promising—often feel like a trial-and-error game. Yet, some brands consistently cut through the clutter by embracing unpredictability, staying agile, and experimenting relentlessly while remaining authentic and human,” he explained.

Manpreet Singh is joined the planning committee alongside other foremost marketing professionals including Sandra Amachree, Head Marketing Communications Nigeria Breweries Plc; Funmilayo Osineye, Business Manager Nestle Plc; alongside ADVAN Executive Council members.

The Advertisers Association of Nigeria (ADVAN) is Nigeria’s foremost trade association representing advertisers, including multinational corporations, local conglomerates, and SMEs. With over 150 major organizations and 400+ brands, ADVAN controls 90% of Nigeria’s annual marketing and advertising spend.

As an Executive Council member of the World Federation of Advertisers (WFA), ADVAN plays a key role in shaping marketing practices across 70+ countries worldwide.