It was a moment of celebration as Heineken, Goldberg, Life, Amstel Malta and “33” Export, brands under the Nigerian Breweries’ trade mark all won big at the recently held the 9th edition of the 2019 Advertisers Association of Nigeria (ADVAN) ‘Marketing Excellence West Africa’ awards in Lagos.
Topping the chart of awards were Heineken and “33” Export’s first place awards in the Product Packaging and Consumer Promo Categories respectively. “This is a great night for us. Awards like this let us know how impactful our brand activities are on our consumers and the marketing community as a whole. We are happy and grateful to be recognized this way, we look forward to achieving more feats in the coming years,” said Sandra Amachree, the brand public relations manager, Nigerian Breweries Plc.
According to her, these commendable awards won by Nigerian Breweries’ brands at the ADVAN ‘Marketing Excellence West Africa’ awards only goes to show the strength of these brands and the impact their campaigns have on their consumers and the marketing community as a whole.
Earlier this year, Heineken launched one of its numerous groundbreaking innovations; the Heineken Sleek Can, a first of its kind packaging in the Nigerian beer industry with a charge to bring a fresh perspective to beer consumption in Nigeria. It is this type of innovation that earned the brand its first place spot for one of the ADVAN ‘Marketing Excellence West Africa’ Awards.
“33” Export celebrated its 40th anniversary this year and the brand threw a series of ’33 Connect’ parties in celebration of this. It is no wonder that the brand won the first place award in the Consumer Promo Categories.
Life Lager and Goldberg Lager also carted away second place awards at the ceremony. Goldberg Lager got second place in both the Product Packaging and Consumer Promo Categories. The brand recently re-launched with its ‘Omoluabi’ campaign and accompanying the relaunch was an all-new product packaging.
The brand’s consumer promo campaign, ‘Ita Faaji’ also got the second place award in the Consumer Promo category. In addition, leaving with a second place award in the Experiential Category was Life Lager’s music competition platform, Hi-Life Fest.
International premium beer, Heineken also got the 3rd place award in the Experiential Category with its UEFA Champions League Campaign. The campaign saw Heineken thrill its consumers with a series of events during the 2018/2019 UCL Season.
Also going home with a third place award was Amstel Malta. The brand’s ‘We’ve Got Balls’ campaign, launched in support of the super falcons at the 2019 Fifa Women’s World Cup in France, impressed the judges and earned the brand third place award for the Campaign Of The Year Award.
SEYI JOHN SALAU