• Tuesday, February 27, 2024
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BusinessDay

Guinness CEO explains choice of brand ambassadors for new campaign

Managing director/CEO, Guinness Nigeria plc, Seni Adetu has explained why Guinness signed on Nigerian entertainers – Phyno, Olamide and Eva for undisclosed amount – as brand ambassadors for the new ‘Made of Black’ campaign.

They are unique individuals who are made of more, made of attitude, made of swag and simply Made of Black, according to Adetu.

Guinness believes that Phyno is made of attitude, Phyno is #madeofblack, because he dared to be different, standing up to pursue what he believed in; his dream and not wavering till he got it. Phyno went where many could not succeed and has made immense impact in the music entertainment industry.

Olamide is a bona-fide game changer. This he has demonstrated not only in his style of music but in the utter swag with which he delivers his lines and the passion with which he pursues his career.

“You can see and feel the raw energy when he does what he is passionate about. It is that passion we celebrate today. Olamide is definitely #madeofblack,” Adetu said.

According to him, “Eva is also an outstanding example of what we identify with as #madeofblack, her unique style, her courage to venture into the frontlines of a male dominated game and continue to leave an indelible mark with her bold freshness to rap, finesse and resilience, these qualities definitely make Eva an undeniably fitting choice as someone truly #madeofblack.”

Adetu said: “It is the dawn of a new era; the rise of a new age of Nigerians; individuals who are not afraid to express themselves with an increasing confidence to carve their own path. Guinness is proud to support this drive by providing a platform that celebrates these aspiring and vibrant generations in their quest to do things differently and live their lives responsibly to the fullest.”

Believing that the new campaign by Guinness will ignite the Nigerian spirit that encourages everyone to show positively what they are made of and what makes them unique, Adetu said Guinness was positioning black not just as a colour but an emblem of uniqueness for which Africans and indeed Nigerians were known for.

“This is the beginning of one of the most exciting brand campaigns Nigerians have witnessed in a long while. We have unveiled another milestone in the journey of Guinness as foremost Stout brand in Nigeria and the most distinctive beer in the world,” Adetu said.

Daniel Obi