Marketing firm GDM, has launched three innovative marketing products following its evolution from a brands solutions company, in commemoration of its 10th anniversary.
The products were unveiled at the firm’s clients’ appreciation party in Lagos recently.
The products are Retailar, a B2B e-commerce platform that enables retailers effortlessly access products at the price of the manufacturer, order for them and have them delivered to them, right from the comfort of their phone, cheaper, faster and more efficiently.
Also unveiled was Retailscope, an audit platform which provides quantitative primary retail data about FMCG products. This is going to be shared with people in the marketing ecosystem for free. The innovation firm explained that having worked for the Federal Government on TraderMoni as an aggregator, it has acquired the capacity and competence to have had people across all the country. According to the Founder, GDM, Group, Victor Afolabi, “We have people in all local governments, we were in 774 local government areas to get raw primary data clients can rely on. Retailscope is going to be made available free of charge to the ecosystem via Brand Communicator as well as BusinessDay Newspaper.”
Finally, the firm unveiled Alpha Geak, a subscription based solutions platform which the agency has used in the past two years for enumeration, validation and managing point of sales material for salesmen automation like a Sales Force Automation, SFA, developed for big projects. This, it unveiled to help small businesses scale up and compete favourably in the market.
Prior the appreciation dinner, GDM held a series of activities within the week to commemorate its anniversary. Last Monday, GDM empowered students of Gbagada Junior Comprehensive Secondary School with educational materials. The marketing innovation firm also renovated the Junior Secondary School’s multipurpose hall and presented 21 new white marker boards for classrooms, among other educational items.
According to Afolabi , “The wealth of this nation is in its people which is one of the reasons we decided to take our quota of corporate social responsibility to a secondary school where we can directly reach and impact the future of our nation.”
Earlier in his address, Afolabi shared the decade-long story of GDM Group and how the firm has been successful.
The event had in attendance some clients from over 40 multinational companies and 182 brands the innovation marketing Group has worked or working for including Nestle, Unilever, Nigerian Breweries, Suntory, Lafarge, Friesland WAMPCO Campina, Diageo, the Lagos State Government, BOI, Mouka among others.
