• Friday, June 21, 2024
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BusinessDay

Firm promotes ‘Eat for good’ campaign

Firm promotes ‘Eat for good’ campaign

Knorr, a seasoning brand, has unveiled an exciting giveaway called Knorr Good Jollof Box.

The brand opened the floor for consumers to win a Good Jollof Box through its Instagram page. Winners of the package got delivery of the Jollof Box to their doorsteps.

A winner, simply named Thelma, said: “The recipes were amazing. Knorr introduced me to the joys of cooking. My seasoning rack and pantry have become a treasure trove of yummy possibilities my family and I have been enjoying. With Knorr’s recipes, my meals have been delicious and healthy. I am glad Knorr gave me a Good Jollof Box.”

In 2021, the brand launched its ‘Eat For Good’ campaign to inspire consumers to eat better. This inspired the brand to create healthier food recipes using its products, which culminated in the Knorr Good Jollof Box.

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Bolanle Kehinde-Lawal, marketing director of Nutrition at Unilever West Africa, said: “At Knorr, we believe you can change the world by changing what is on your plate, making our best dishes better, and incorporating healthier options into meals using Knorr, which is made of natural herbs and spices.

‘’We inspire consumers to Eat for Good by offering recipes that incorporate locally sourced vegetables and are easy to make at home and enjoy with your favourite meals” said .