Creditswitch identifies innovation, cores values as pillars of its 10 years operation

Creditswitch Nigeria Limited, provider of value-added services in the telecom and IT industry in Nigeria and the rest of Africa has attributed the success of its 10 years of doing business in Nigeria to remaining true to its core values of integrity.

Other pillars of its success in the challenging environment, the company said include innovation, product development, supporting businesses in Nigeria and providing financial services to end users.

Michael Elue, Chief Information and Operating Officer of the company who spoke to BusinessDay last weekend in Lagos at the celebration of the company’s 10 years existence said that to thrive in Nigeria’s economy with all the challenges, “we needed to be focused on our vision as conceived by the founder of Creditswitch. That is what has been driving us to ensure that we are able to take financial services down to the grassroots”.

Elue was delighted that Creditswitch, driving financial inclusion got adequate support from its partners in the telco and financial services industry and with them “we are able to give value to our the partners as well as other stakeholders in the financial services space”.

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In addition to economic and environmental challenges faced by the company, Elue identified covid 19, stating that the company never expected the pandemic and its effect. He however said that with the company’s resilience and pro-activeness the company was able to overcome the challenge.

According to him, “the financial services industry was highly needed during that period and that was where Creditswitch lived up to expectation by ensuring that all the value added services including data, airtime, cable TV payments were made available to the consumers.

“Another challenge has been the issue of talent but Creditswitch has been lucky to have worldclass talent and we retain them by the culture we were able to put in place. Creditswitch has an environment where talent thrives . We have a culture of promoting excellence and learning and development are critical to us.

Speaking on the recent naira scarcity, the CIO said as a proactive organisation, Creditswitch has been able to deploy technology before the cash crunch and so it was an easy ride for the organisation. “We have made sure that all services that our customers consume are done electronically and it was not so much of challenge and we had increase in customer base during the period.

Also commenting on the 10 years of the company, Akin Naphtal, a director at Creditswitch said from start up, the company has been able to be a business to reckon with. “With our name, we are switching on innovations and innovative products and we have been able to up our games and it is about looking into insights and how we are able to fit in.

Looking at the next 10 years, Elue said the company started local and now it has gone global. “We are sure that with all of our competencies and skills and talents , we are certain that Creditswitch will change the entire landscape in terms of financial services provision”, he said.