• Friday, March 29, 2024
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BusinessDay

Canod Advertising clinches multi-million Naira M & B Paracetamol media account

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Renowned Pharmaceutical company, May and Baker (M & B) Plc, has appointed Canod Advertising, as its agency to handle its prized M & B Paracetamol campaign.

The appointment, according to a statement followed a rigorous pitch process that involved four other media agencies at which CANOD Advertising emerged victorious and the subsequent hard negotiations that further confirmed CANOD as an agency deserving of the M & B Paracetamol Media Account.

The pitched brand, M & B Paracetamol, “the Red one”, has fast acting and effective tablets as well as pleasant tasting pineapple flavoured syrup for children. May and Baker’s avowed aim to sustain its dominance of this particular market category with “the Red one” led to its resolve to partner with an efficient agency hence the need for the pitch and the eventual triumph of CANOD.

The campaign which commenced in the last week of July this year pan Nigeria was on both Television and Radio with its execution in both English and vernacular languages to effectively penetrate the target markets.

CANOD Advertising is a young gency resourced by the smart and brightest led by Tony Udenze. It is a team of consummate marketing communications practitioners with over 30years experience that cuts across FMCG brands, Telecommunications, Hair & Beauty Care, Pharmaceuticals; Banking & Financial Services; Government & Public sector, Electronics and Insurance.

Industry watchers are of the view that the partnership between May & Baker, a pioneer and market leading player in the Nigerian Pharmaceutical industry and CANOD Advertising will help to reinforce the M & B Paracetamol, “the Red one” brand’s promise and make it the preferred choice of consumers in no distant future.

 

Daniel Obi