• Tuesday, June 18, 2024
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BusinessDay

Africa’s fashion scene abuzz with more designers taking centre in major collection

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In the bustling heart of Accra, Ghana, a revolution in fashion is being orchestrated. Polange Couture, under the adept guidance of Stephen Opoku Boateng, has unveiled its latest masterpiece – the Yaba-Yaa 2024 collection. This collection is not just a set of garments; it’s a testament to the brand’s journey since its inception in 2016 and a bold statement in the realm of African fast fashion.

Since its founding, Polange Couture has been on a mission to democratize fashion. It’s a mission that goes beyond just dressing women in the latest styles; it’s about uplifting the entire West African trade and labor market. The brand’s commitment to sourcing local fabrics and producing in-house is a celebration of regional craftsmanship, a commitment that was further solidified with the opening of their third flagship store in Lekki, Lagos, Nigeria.

Polange Couture operates on a simple yet powerful philosophy: Iconic style should be attainable for every woman. This principle is woven into every creation, ensuring that the Polange woman is always a beacon of contemporary style, whether she’s at a board meeting or enjoying a casual evening out.
The Yaba-Yaa 2024 collection is the brainchild of a team of skilled illustrators, designers, and tailors, all led by Stephen Opoku Boateng. Each piece from this collection exudes confidence and style, embodying the spirit of the African woman who is bold, dynamic, and unapologetically stylish.

The Yaba-Yaa 2024 collection is characterized by its versatility. It caters to the myriad facets of a woman’s life, ensuring that she is always at the forefront of fashion. The collection blurs the lines between everyday wear and high fashion, proving that style can be both practical and luxurious.
Polange Couture’s dynamism is evident in its commitment to launching new styles every week, a strategy that keeps the Polange woman always a step ahead in fashion trends.

Since its launch, Polange Couture has not only participated in but also shined at various prestigious fashion events, including Arise Africa Fashion Week and Elite Model Look Africa. These platforms have been instrumental in showcasing the brand’s vision and creative prowess.
Polange Couture, through its Yaba-Yaa 2024 collection, reiterates its role as more than just a fashion brand; it’s a movement. A movement that celebrates the individuality and spirit of the African woman. This collection is a clarion call to join a sartorial journey where fashion is an everyday celebration, an ode to the woman who dares to be different.