BusinessDay

A Review of Osaretin Oswald Guobadia and Chukuka Chukwuma’s In Pursuit – Journeys in African Entrepreneurship

Book Title: In Pursuit -Journeys in African Entrepreneurship
Authors: Osaretin Oswald Guobadia and Chukuka Chukuma
Year of Publication: 2017
Number of Pages: 223
Category: Entrepreneurship

There is nothing better than working for yourself; there is that freedom to dictate your schedule and work in a way that suits you – but when you decline or leave a high paying job abroad to go set up a business in a country (like Nigeria) where there are difficulties confronting a lot of businesses, then you may be standing or reeling without a safety net.

However, despite the uncertainty of doing business in Nigeria, two deeply passionate men from the mid-western region of Nigeria – Osaretin Oswald Guobadia and Chukuka Chukuma, provide a realist perspective of entrepreneurship in Africa in the book In Pursuit -Journeys in African Entrepreneurship.

Just like the title implies, the book is an account of two friends who migrated to America and then moved back to Nigeria in pursuit of their dreams which were to start businesses of their own. The business partners team up together to freely share and give an in-depth report of an entrepreneurial life in Nigeria using hilarious personal narratives in a conversational and playful style that will get you through the book in no time at all.

Their conversational format lets them tease out the high highs and low lows in a back and forth exchange with drops of the Nigerian Pidgin English.

On this surprisingly down to earth and very funny book is an image of a tired man knocked out by a punch from all sides which might have an emotional impact on the reader but fits the theme of the book.

Each chapter ends with a full-page drawing, pulling readers deeper into the story and filling them with anticipation for what comes next.

In this part memoir and part essay, Guobadia and co-author Chukuma empower entrepreneurs to embrace time as an asset, make use of every opportunity and build a legacy; hence the readers are assured of some key lessons on what happens while on the journey to success in doing business in Nigeria.

At the end, the authors raised a glass to Africa Rising where there is hope and great promise.

This would be an excellent choice for Nigerian returnees who are trying to learn the ropes of business in Nigeria, present and prospective African entrepreneurs, and foreign investors willing to do business in Africa.

About the reviewer


Titilade Oyemade is a business executive in a leading organisation and holds a degree in Russian Language. She’s the convener of the Hangoutwithtee Ladies Event and the publisher of Hangoutwithtee magazine. She spends her weekends attending women conferences, events and book readings. She loves to have fun and to help other women have the same in their lives. Email: titi.oyemade@gmail.com Social: @tiipree

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